Discount Audit Checklist

An easy guide to reviewing your discount strategy so your pricing stays strong and your value stays clear. Use this checklist anytime you're evaluating a past promotion or considering a new offer — it walks you through measuring what actually happened, not just what felt like it worked.

The 10-step audit:

• Start with what you offered — document the exact offer, duration, visibility, and positioning
• Measure conversions clearly — did it attract your ideal members, or just more members?
• Compare discounted vs. full-price members — check attendance, engagement, upgrades, and freeze requests
• Evaluate ARPM impact — determine if discounted members are weakening your perceived value
• Analyze failed payment trends — discounted cohorts often show more billing friction
• Study retention and lifetime value — the true cost of discounting is often in the LTV gap
• Match results to your goal — did the outcome match the intention?
• Break down discount type performance — percent-off vs. dollar-off vs. value-added bonuses
• Look for deal dependency — are prospects waiting for discounts instead of signing up?
• Final decision: keep, adjust, or retire — framework for deciding what to do next