Business-Building-Blog-Martial-Arts-Business

Using Event Manager Software & Instapage to Double Profits

By Brett Lechtenberg

Right now, other Martial Arts businesses are vying for the attention of your next new student.

That means your business needs to find better, more creative ways to market, stand out and provide value.

It’s vital you present your business in the best light possible … use the most up-to-date, productive marketing tools available.

It’s also just as imperative to take advantage of tools that allow you to sell products and services online 24/7 — to meet the ever-changing, busy schedules of potential clients.

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Business-Building-Blog-Enterprise-Business

How to Increase Your Gross Sales NOW

By CJ Kirk

The 27th of March was a good news day for me. One of my General Managers called to inform me that my two Krav Maga schools were ranked #1 and #2 in the Member Solutions President’s Club based on total monthly gross billing totals. While I charge all of my enrollment fees, first month’s dues, and retail through a POS system, my two Krav Maga schools had still managed to climb the Member Solutions President’s Club rankings.

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Business-Building-Blog-Martial-Arts-Business

3 Best Practices That Will Transform Your Student Retention Today

By Bill Wakefield

Keeping students long-term can be compared to nurturing a romantic relationship. Just like a marriage requires communication, appreciation, encouragement, fun, support through challenging times, and praise when goals are achieved, so do your students at your Martial Arts school.

According to Bill Clark, president of the ATA, it is okay to lose 5 – 8% of your student data base a month. This does not mean that you have to let this happen.

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Business-Building-Blog

The Essential Event Pick List for Martial Arts & Fitness Businesses [Infographic]

By Member Solutions

Running an event is arguably one of the best things you can do for your Martial Arts or Fitness business. Doing so provides not one … not two … but THREE great benefits.

1) New leads
2) Solid retention
3) Supplemental revenue (if you choose to charge for your events)

Knowing WHY you should run events, use this infographic to determine WHAT events to hold and HOW to effectively promote them …

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Business-Building-Blog-Martial-Arts-Business

Help! What Steps Should I Take to Add Extended Child Care to My Summer Camp?

By David Chang

We run a Summer camp that’s held from 8 am to 3 pm. We’re considering offering extended care from 3 pm to 6 pm. What issues do I need to consider when setting up this option?

smiling_kids-resized-600David Chang’s Answer on Adding Extended Child Care to Summer Camps:

Offering extended care for your Summer campers is an excellent idea. Not only can it provide an additional stream of revenue, more importantly, it can make the difference between whether or not a parent signs up for your camp!

For many working parents, picking their child up at 3 pm is not an option. You need to be capable of watching their child until the parent gets off work, or they will find another camp that can.

Here are four steps to get started …

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Business-Building-Blog-Martial-Arts-Business

After the Birthday Party: A Follow-Up Formula that Turns Leads Into Students

By Steve Giroux

Growth-Bar-ChartThe #1 and #2 reasons for offering any event at your school are retention and new membership. In last week’s post, I provided tips to help you get your birthday party program off the ground.

Here I’ll cover our follow-up system in detail to help you gain those new potential memberships that can result from hosting birthday parties. Keep in mind: you could use this system as a base for follow-up for any of your events, not just birthday parties. All it would take is a few minor changes. So, with that, let’s get going  …

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Business-Building-Blog-Martial-Arts-Business

5 Quick Tips for Hosting Successful Birthday Parties at Your Martial Arts School

By Steve Giroux

Are you looking to improve student retention? Bring in new members? Good news! You can accomplish both by hosting birthday parties at your school

We’ve been running birthday parties at Giroux Bros. Martial Arts for years. Here I’ll share what we do — and what has worked — to help you make birthday parties an effective part of your Martial Arts business strategy.

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Business-Building-Blog-Martial-Arts-Business

Do This to Make a Measurable Difference in Your Attrition Rate

By Bill Storm

I have an idea I want to share. Though basic, it will be a game changer for you if you make the conscious decision to fully embrace and execute it with enthusiasm and positive expectation.

We really don’t need to learn new things, but rather learn to consistently use what we already know. This year is all about improving ourselves, so that we become the kind of person deserving of the success we dream of.

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Business-Building-Blog-Martial-Arts-Business

How to Give an Instructor Performance Review

By Dave Kovar

PuzzleJust as our Martial Arts students deserve feedback on their performance and progress, our staff deserves to get feedback on their progress and performance as well.

Feedback is the breakfast of champions. Often times, however, we assume a staff member knows that he or she is doing a good job, so we don’t say anything until we see something that needs correcting.

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