Business-Building-Blog-Martial-Arts-Business

3 Best Practices That Will Transform Your Student Retention Today

By Bill Wakefield

Keeping students long-term can be compared to nurturing a romantic relationship. Just like a marriage requires communication, appreciation, encouragement, fun, support through challenging times, and praise when goals are achieved, so do your students at your Martial Arts school.

According to Bill Clark, president of the ATA, it is okay to lose 5 – 8% of your student data base a month. This does not mean that you have to let this happen.

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Business-Building-Blog

The Essential Event Pick List for Martial Arts & Fitness Businesses [Infographic]

By Member Solutions

Running an event is arguably one of the best things you can do for your Martial Arts or Fitness business. Doing so provides not one … not two … but THREE great benefits.

1) New leads
2) Solid retention
3) Supplemental revenue (if you choose to charge for your events)

Knowing WHY you should run events, use this infographic to determine WHAT events to hold and HOW to effectively promote them …

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Business-Building-Blog-Martial-Arts-Business

Help! What Steps Should I Take to Add Extended Child Care to My Summer Camp?

By David Chang

We run a Summer camp that’s held from 8 am to 3 pm. We’re considering offering extended care from 3 pm to 6 pm. What issues do I need to consider when setting up this option?

smiling_kids-resized-600David Chang’s Answer on Adding Extended Child Care to Summer Camps:

Offering extended care for your Summer campers is an excellent idea. Not only can it provide an additional stream of revenue, more importantly, it can make the difference between whether or not a parent signs up for your camp!

For many working parents, picking their child up at 3 pm is not an option. You need to be capable of watching their child until the parent gets off work, or they will find another camp that can.

Here are four steps to get started …

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Business-Building-Blog-Martial-Arts-Business

After the Birthday Party: A Follow-Up Formula that Turns Leads Into Students

By Steve Giroux

Growth-Bar-ChartThe #1 and #2 reasons for offering any event at your school are retention and new membership. In last week’s post, I provided tips to help you get your birthday party program off the ground.

Here I’ll cover our follow-up system in detail to help you gain those new potential memberships that can result from hosting birthday parties. Keep in mind: you could use this system as a base for follow-up for any of your events, not just birthday parties. All it would take is a few minor changes. So, with that, let’s get going  …

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Business-Building-Blog-Martial-Arts-Business

5 Quick Tips for Hosting Successful Birthday Parties at Your Martial Arts School

By Steve Giroux

Are you looking to improve student retention? Bring in new members? Good news! You can accomplish both by hosting birthday parties at your school

We’ve been running birthday parties at Giroux Bros. Martial Arts for years. Here I’ll share what we do — and what has worked — to help you make birthday parties an effective part of your Martial Arts business strategy.

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Business-Building-Blog-Martial-Arts-Business

Do This to Make a Measurable Difference in Your Attrition Rate

By Bill Storm

I have an idea I want to share. Though basic, it will be a game changer for you if you make the conscious decision to fully embrace and execute it with enthusiasm and positive expectation.

We really don’t need to learn new things, but rather learn to consistently use what we already know. This year is all about improving ourselves, so that we become the kind of person deserving of the success we dream of.

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Business-Building-Blog-Martial-Arts-Business

How to Give an Instructor Performance Review

By Dave Kovar

PuzzleJust as our Martial Arts students deserve feedback on their performance and progress, our staff deserves to get feedback on their progress and performance as well.

Feedback is the breakfast of champions. Often times, however, we assume a staff member knows that he or she is doing a good job, so we don’t say anything until we see something that needs correcting.

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Business-Building-Blog-Martial-Arts-Business

How to Keep Your Martial Arts Business Busy All Year Long

By Peter Trikilas

successA few days ago, I had a conversation with a local restaurant owner. Upon asking him how everything was going, his response was “Slow … very slow. This is our slow time of year.” He then proceeded to ask me about my Martial Arts school. He was shocked by my response. He could not believe that we are always busy throughout the year.

In my opinion, society has made us think that it’s acceptable for there to be “slow” periods for a business. I believe that with the right marketing strategies, and a steady flow of exciting events at your school or business, every month can be busy.

Here are a few events that help us bring in more members throughout the year and keep our school growing at a steady rate.

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Event Manager and the History of Software [Infographic]

By Member Solutions

It’s hard to imagine life without computers or software, yet there was a time without them. Thanks to Capterra‘s History of Software Infographic, we can see – and appreciate – just how far technology has come throughout the years.

Making the timeline in 2002 is our very own Event Manager software. For those not familiar, Event Manager is used by coaches, industry association organizers, sports league administrators, professional leagues and small business owners to take registrations and payments online for events such as sports camps, business seminars, tournaments, courses, fundraisers and community functions.

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