business-building-blog-fitness-business

How to Give the Perfect Gym Tour in 4 Steps

By Member Solutions

The biggest mistake you can make on your gym tour is spending too much time talking about how amazing your facility is … and too little on how your gym meets the needs of your prospect.

It’s natural to want to tell everyone all the great things about your gym. Unfortunately, this isn’t what prospects are looking for. They don’t really care how fast your treadmills go, how many dumbbells you have or that your dressing room was recently repainted. All they care about is having the tools and support they need to reach their goals.

Gym Tour

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5 Fitness Trends Gym Owners Need to Know for Fall 2016

By Member Solutions

What’s hot right now in the workout world can have a huge impact on your fitness business. When people visit your gym, they’ll be looking for the next big thing … Make sure you’re ready for them! Tap in to these fitness trends to attract new members and ensure your customers are loving your latest, greatest workout. Continue reading

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Tools to Grow Your Martial Arts School During Back to School Season

By Member Solutions

back-to-school-413848_960_720How you prepare for Back to School season can dictate the success of your Martial Arts business for the entire year.

For the best results, you need  solid marketing strategies AND the tools and technology to carry out those strategies. The right tools will make your Back to School marketing more effective, your events more profitable and your operations more efficient.

Take a look at our top picks for Back to School tips and tools. Each tip is paired with a list of tools that will help you grow your school. Continue reading

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15 Martial Arts Email Templates To Turn Your Prospects into Sales

By Erik Charles Russell

Email Templatest
Email is critical to the sales follow-up process and can help you book more appointments and increase your membership sales. However, writing effective emails can be time-consuming …

Use my 15 email templates and follow these best practices to optimize your email communications in no time! Continue reading

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5 Steps to Success for Your Martial Arts Business and You

By Bill Storm

Martial Arts Business SuccessDo you feel like you can never take time off, even for important family events? Do you spend countless hours trying to do it all because you’re afraid your staff just can’t do the job as well as you?

As entrepreneurs, many of us end up feeling trapped by our businesses. We spend every waking minute trying to market better, sell more and drive growth … and our personal lives suffer as a result.

So how do you get to that magical place where your Martial Arts business is stable and profitable AND you have the freedom to take some time for yourself?

To reach that next level, you’ll need a winning strategy, a great team and a mindset for success. Here are some steps to get you started:

 

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1 Easy Trick to Increase Your Gym Membership Sales

By Justin Bodamer

gym membership sales - salespeopleHow well do you really know your sales team?

How well do they handle telephone inquiries? How are they doing with their tours? Are their trials converting to new members?

If you answered any of these questions WITHOUT referencing a number or percentage, then you’re missing out on one of the easiest ways to increase gym membership sales … Continue reading

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Use Facebook Live to Drive More Members to Your Martial Arts School [VIDEO]

By Alexandria Buzzell

Facebook’s new live video stream is a fun, powerful tool for getting in front of prospective members and staying in touch with your Martial Arts students. Video is by far the most popular type of media on Facebook, and live video means even better interaction and engagement.

Watch my recent video or download the infographic to get my tips for how Facebook Live can help grow your Martial Arts school, how to make your videos stand out and which topics will be a hit with your viewers.
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Sales Scripts to Improve Your Martial Arts Membership Selling Skills

By Erik Charles Russell

Sales Scripts for Membership SellingIn my last post, I covered how you should respond when a prospective Martial Arts school member insists on getting a price from you over the phone.

The truth is, price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a long-term member, you need to address each and every one of their concerns. Specifically, most prospects will push back on the same four things – location, schedule/time, motivation/commitment and their significant other.

The good news is there’s an easy, fool-proof way to eliminate each of these four objections. To learn how, all you and your staff need to do is practice these simple sales scripts … Continue reading

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Summer Events and Marketing Strategies to Drive Revenue for Your Martial Arts Business

By Peter Trikilas

MasterPeters_AnnualPicnicSummer is coming …

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.

For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?

About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.

Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.

Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading

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Summer Success Strategies Proven to Help Your Martial Arts Business Thrive

By Member Solutions

Summer Martial Arts KickFor Martial Arts businesses, the Summer months are filled with risk and uncertainty. What if attendance drops? What if students don’t find my classes “fun” in comparison to other Summer activities? What if students take the Summer off … and don’t come back at all?

To survive the Summer, you need to keep attendance up, keep students engaged and prevent those dreaded dropouts… but how?

We asked Dave Kovar and Steve Giroux two highly successful Martial Arts school owners – to tell us how they tackle these challenges and keep their businesses thriving through the Summer.

Here’s what they had to say … Continue reading