Sales Scripts to Improve Your Martial Arts Membership Selling Skills

By Erik Charles Russell

Sales Scripts for Membership SellingIn my last post, I covered how you should respond when a prospective Martial Arts school member insists on getting a price from you over the phone.

The truth is, price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a long-term member, you need to address each and every one of their concerns. Specifically, most prospects will push back on the same four things – location, schedule/time, motivation/commitment and their significant other.

The good news is there’s an easy, fool-proof way to eliminate each of these four objections. To learn how, all you and your staff need to do is practice these simple sales scripts … Continue reading


Summer Events and Marketing Strategies to Drive Revenue for Your Martial Arts Business

By Peter Trikilas

MasterPeters_AnnualPicnicSummer is coming …

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.

For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?

About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.

Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.

Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading


Summer Success Strategies Proven to Help Your Martial Arts Business Thrive

By Member Solutions

Summer Martial Arts KickFor Martial Arts businesses, the Summer months are filled with risk and uncertainty. What if attendance drops? What if students don’t find my classes “fun” in comparison to other Summer activities? What if students take the Summer off … and don’t come back at all?

To survive the Summer, you need to keep attendance up, keep students engaged and prevent those dreaded dropouts… but how?

We asked Dave Kovar and Steve Giroux two highly successful Martial Arts school owners – to tell us how they tackle these challenges and keep their businesses thriving through the Summer.

Here’s what they had to say … Continue reading


5 Spring Cleaning Tips to Accelerate Membership Business Efficiency

By Justin Bodamer

Spring Cleaning SuppliesBecause it’s Spring, many of you are thinking of ways to cut clutter in your homes and businesses. For your Martial Arts or Fitness business, Spring cleaning involves more than just dusting off old filing cabinets – you need to make improvements to your organizational system that will benefit your business all year long.

Here are some quick tips for eliminating clutter and getting your business running efficiently: Continue reading


Help! What’s a Good Member Retention Rate for Fitness and Martial Arts Programs?

By Joe Galea

“We offer Martial Arts classes along with Kickboxing and Boxing classes. I’m curious, what is a good retention rate to go after? Also, how do I determine retention rates for each of my programs?”

MSI_RetentionArrowJoe Galea’s Answer on What’s Good and What’s Bad When Talking Retention Rates:

It’s really difficult to suggest generic guidelines for retention. For one thing, your retention rate (or retention percentage) will surely vary between your programs. Martial Arts will tend to be stronger than general Fitness, and special programs such as Kickboxing or Boxing, can go either way. Continue reading


Help! Should I Have Social Media Icons on My Website? [VIDEO]

By Timothy Sarazen

Many Martial Arts schools and Fitness clubs have social media integrated on their websites. However, some owners are concerned that these links may be distractions.

One school owner commented recently that, “after going to the effort of getting prospects to my site, the last thing I want them doing is clicking back to Facebook, YouTube, etc. and getting sidetracked by all the distractions.”

Is this a reason to remove social media icons from your website? What is the value of keeping these links?

In this video, I share recommendations for how and where you should be using social media icons. More importantly, I explain why using them correctly will make your website more effective and benefit your business. Continue reading


What Do I Do When a Prospective Member Insists on Getting a Price from Me? [VIDEO]

By Erik Charles Russell

You’re on the phone with a prospect interested in joining your Martial Arts school or Fitness club. You excitedly describe your classes, facility, and staff, looking forward to the moment when you can invite them in for a visit.

Suddenly, they interrupt to ask the question you dread … They insist on knowing your price. You swallow hard, nervous that as soon as they hear your number, the conversation will be over.

But, there’s no need to panic. There is an easy, effective way to handle this scenario that every owner and staff member should know. That’s why I created this video to help you address this difficult question and keep the conversation on track. Continue reading


Did You Know? myVolo Software Integrates with 6 Systems

By Justin Bodamer

Integration with myVoloLooking to connect with your members through email and text messages? Want to give your members round the clock access to your facility? Need to streamline management of your membership contracts and accounting systems?

You’ll be happy to know myVolo software integrates with a solution for each of your needs. You can connect all your systems with myVolo to create a single point of access to efficiently manage all aspects of your membership business.
Continue reading


Blog to Book: Your Digital Marketing Kata

By Jason Brick

blog puzzleThe hard truth is you need to establish authority and community online for your digital marketing to succeed. The harder truth is that most dojo owners know a whole lot about kicking, punching, patience, meditation, teaching, Fitness and ethics … and next to nothing about establishing authority and community.

What follows is a system for building both authority and community online using a single tool with widespread power and impact. Think of it like a kata. You learn it. You practice it. Things get better and easier as you master the skills involved.

This particular kata is called Blog to Book. The short version works like this:  Continue reading


Take These Steps to Stick to Your Business Resolutions

By Bill Storm

goals1It’s a new year and you’ve got new business goals to accomplish. Maybe you want to increase your memberships by a certain percentage, or add a new class to your schedule.

Whatever the goal – and the steps you’ve outlined to achieve them – you never want to confuse being active or busy with accomplishment.

It’s very easy to “major in minor things.” Many people do so. They are busy all day long performing tasks that have no real value … tasks that don’t get them any closer to the goals they have set for themselves. They procrastinate and put off doing the things that will really make a difference because they know they will be difficult. Don’t let this be you!  Continue reading