From the Advisory Team: Their Best Back to School Advice

By Member Solutions

school-busIt’s here! The busiest time of year for Martial Arts schools … the Back to School season. This is the time to fill your school with new students and secure a healthy bottom line.

And it’s critical that you do so. According to Frank Silverman, Executive Director of the Martial Arts Industry Association (MAIA), “80% of Martial Arts schools live or die based on Fall enrollment results.”

How will you make sure your business thrives? We asked our Advisory Team members to
share their wisdom.

Question: What’s your best advice — marketing or otherwise — to ensure a successful Back to School season?

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New Chip Cards, New EMV Rules for Merchants: Are You Ready?

By Steve Pinado

Whether you realize it or not, a major change is happening in wallets throughout the U.S. Perhaps it’s already happened to your wallet. If it hasn’t, it soon will.

The magnetic stripe credit card you’re used to using to make purchases has been – or will soon be – replaced by what is called a chip card.

Actually there are a bunch of names for it: chip card, smart card, smart chip card, chip and PIN credit card, chip credit card. And you’ll often hear the cards referred to as EMV chip cards, EMV smart cards, EMV cards.

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This Year’s Impactful Takeaway at the 2015 Martial Arts SuperShow

By Joe Galea

I’ve been fortunate to be part of this great industry for the past 28 years and to have attended many industry events. This year was my 13th straight Martial Arts SuperShow.

I look forward to spending time with our clients and friends at SuperShow, some of which have been clients since the 1990s.

The show is also a great time to reminisce and reflect. I’ve seen so many people realize their dreams, having come to us just starting their businesses or with a handful of students … to now having hundreds.

msi_booth6_featheredThe industry has evolved dramatically too. The Martial Arts SuperShow reflects these changes and trends within their seminars, vendors and opening ceremony. And of course attending these events reminds me of how Member Solutions has evolved.

This year’s conference was especially meaningful because we unveiled our new and improved member management software, myVolo, alongside our popular online registration tool, Event Manager, and billing and servicing programs. For the past year, our team of developers worked tirelessly with our clients to learn exactly what they need in a software product, and we brought that to life through the development of myVolo software.

What’s great is that our product line, and service that so many in the industry rely on, is contributing to the growth of thousands of Martial Arts businesses.

So beyond all the reflecting and reminiscing, what was my big takeaway?

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3 Ways to Build Your Business from Within Using myVolo Software

By Justin Bodamer

Igraph_pixabayn my last blog post, we talked about tracking your statistics as a way to get a strong handle on your business growth. You’ve used those stats to optimize your enrollment process. Classes are filling up. Everything’s going great.

But where do you go from here? How do you maximize your internal business potential and sustain long-term value?

Fortunately, your business can be earning money well before you turn the key in the morning and long after you close the shutters at night through the online member portal that’s part of myVolo software.

With the portal, your member base has the ability to engage with your business when you’re not even there.

Giving your members this kind of interactive control and convenience leads to higher engagement, which ultimately translates to rock-solid retention.

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I. Am. Iron Man. … The Trick to Giving Your Business Superhero Powers

By Kristen Campbell

Without technology, Tony Stark is just another business owner. With it, he is Iron Man.

iron manDespite his extraordinary skills, he still needed Pepper Potts to help keep him organized and on schedule in his day-to-day business affairs.

Similar to Tony, business owners shouldn’t go it alone. Smart technology, and the right people by your side, will allow you to accomplish much more with less effort.

Are you ready to unleash the superhero in your business? Then take a good look at our new Martial Arts and Fitness software: myVolo.

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Help! How Can I Prevent Severe Member Attrition This Summer?

By Korbett Miller

Summer’s coming and I’m worried. A lot of our students, both children and adult students, took extended vacations last year and then never came back.

Any advice you can give? Ways I could be proactive … increase my chances that students will take part in training during the Summer and return after vacation?

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Using Event Manager Software & Instapage to Double Profits

By Brett Lechtenberg

Right now, other Martial Arts businesses are vying for the attention of your next new student.

That means your business needs to find better, more creative ways to market, stand out and provide value.

It’s vital you present your business in the best light possible … use the most up-to-date, productive marketing tools available.

It’s also just as imperative to take advantage of tools that allow you to sell products and services online 24/7 — to meet the ever-changing, busy schedules of potential clients.

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How to Increase Your Gross Sales NOW

By CJ Kirk

The 27th of March was a good news day for me. One of my General Managers called to inform me that my two Krav Maga schools were ranked #1 and #2 in the Member Solutions President’s Club based on total monthly gross billing totals. While I charge all of my enrollment fees, first month’s dues, and retail through a POS system, my two Krav Maga schools had still managed to climb the Member Solutions President’s Club rankings.

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3 Best Practices That Will Transform Your Student Retention Today

By Bill Wakefield

Keeping students long-term can be compared to nurturing a romantic relationship. Just like a marriage requires communication, appreciation, encouragement, fun, support through challenging times, and praise when goals are achieved, so do your students at your Martial Arts school.

According to Bill Clark, president of the ATA, it is okay to lose 5 – 8% of your student data base a month. This does not mean that you have to let this happen.

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