Through contributing and giving back, we are able to continue to grow our martial arts business. As a byproduct of serving our community, we also have the ability to maximize the exposure of our school.
Since opening our school in 1994, we have been actively involved in our community and remain heavily connected to several local organizations. By doing so, we have developed a reputation of being a reliable business and one that many organizations call on often for support.
Here are 3 ways we are involved in our community:
Through business to business networking, we are able to build relationships that help create opportunities to market our school. This is also a great way to maximize brand recognition within your community. Other local businesses will begin to refer you to their customers and friends.
We are always looking for opportunities to donate to school auctions, raffles and award ceremonies. These donations can be used for school fundraisers or as incentives for various school programs. By donating and giving first, you may also create the opportunity to speak in the classrooms.
Sponsoring youth athletic leagues, teams or clubs can be a great way to show your community support and introduce you to a brand new audience. Many youth organizations host opening and or closing ceremonies and tournaments, which may provide an opportunity to set up a booth, distribute marketing materials, and more.
“From what we get, we can make a living; what we give, however, makes a life.”
By getting more involved with your community, you will not only create a positive impact on those you serve, you will also build a solid reputation with local residents and fellow business owners.
About the author: Jason Flame is a 7th Degree Black Belt in American Tang Soo Do and owner of Tang Soo Do University in Moorpark, CA. He has also served as a MAIA Elite consultant since 2010. Jason is an active member of his community and serves on the Board of Directors for several local organizations. As an active community member, he attributes the success of his business to understanding the importance of giving back to those in his community.