A blog is one of the best marketing tools to increase website leads—which results in more students—for your martial arts school. The way you maximize your lead-generating blog is through fresh content and optimizing it for search engines like Google.
Search engine optimization (SEO) is the digital marketing technique that helps schools like yours display in a prospect’s Google search results when he/she researches “martial arts schools near me”.
Using SEO to generate website leads should be your marketing priority. Why? Prospects who look up martial arts schools near them are already interested in your services, which means you’ll be able to convert them into members more easily.
In addition, you don’t need to spend a ton of money to attract SEO leads; you only need to create great content that draws them to your site—like blog articles.
Blogging is an easy way to advertise and establish your expertise with the public—and more so, the families who may want to join your school. Even if no one were to read your blog, regularly posting new content help you rank higher in Google search results and drives more qualified prospects to your site.
With the recurring mentions of keywords and topics, like
You build the knowledge base that Google relies on to rank your site. Over time, your web pages are more likely to rank well in search results.
Blogging helps attract leads in another way. Your blog is like a virtual bulletin board; it shows that your martial arts school has an active community. Your prospects are more likely to convert when they connect with recent posts about classes, student achievements, and other information.
Many business owners avoid blogging because of the misconception that the process takes too much time. In reality, not blogging is costing you more in new students and retention.
Google pulls search results based on the keywords prospects use. In your situation, keywords include
Blog titles and their corresponding URLs are perfect places to include these keywords. When a prospect searches any of these criterion/criteria, your school will appear in the results. Avoid generic blog titles like “Recent Activities”. Make titles specific with keywords. A better lead-generating title for activity updates is “[Business Name]’s Martial Arts Classes on [Date].” If you’re not comfortable naming new blogs right away, try renaming older blogs with relevant keywords for your school.
Well-placed, high-quality video and images are crucial for your blog’s performance. Before uploading images or videos to your blogs, name your files with keywords like the ones listed in Step 1. Transcribe any video dialogue you have on your site. Videos with transcriptions are great as standalone blog posts. Search engines crawl this information and count it toward your ranking.
Search engines are all about related content. When you link to other sites from a webpage like your blog, it’s called a backlink. When you backlink between your social media sites and your blog, Google is more likely to boost your ranking.
The boost you get is because search engines recognize a web of backlinks as proof of content’s quality, authority, and trustworthiness. Share new blogs on your social media sites, and re-share older articles as evergreen—or timeless—content. Reposting content should be a part of your marketing strategy. It’s an effective way to connect with loyal and new members of your audience.
If you're looking to generate more leads for your martial arts website, 97Display can help.