on 26 Dec 2017 8:54 PM
  • Business
  • Revenue
  • Event Manager

 

Experiences have a high market value. Why not maximize that value as much as possible? Implement a pricing structure that reflects the value of what you offer, the convenience you provide, and the custom options yours attendees want.

Remember, scaled pricing within your event registration is important to appeal to a wide audience of prospects. You’re not saving registrants money limiting options; more likely, you’re turning away a broader spectrum of clients who want to take part in what you offer.

Strategic choices like lower-tier pricing don’t just make sense for your wallet: Personalized experiences are logical to grow any business that hosts events. Building a pricing structure and allowing ways for participants to get involved beyond the standard experience builds brand currency—and that’s not something you can buy.