Tag Archives: Summer Strategies

Business-Building-Blog-Martial-Arts-Business

Summer Events and Marketing Strategies to Drive Revenue for Your Martial Arts Business

By Peter Trikilas

MasterPeters_AnnualPicnicSummer is coming …

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.

For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?

About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.

Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.

Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading

Business-Building-Blog-Martial-Arts-Business

Summer Success Strategies Proven to Help Your Martial Arts Business Thrive

By Member Solutions

Summer Martial Arts KickFor Martial Arts businesses, the Summer months are filled with risk and uncertainty. What if attendance drops? What if students don’t find my classes “fun” in comparison to other Summer activities? What if students take the Summer off … and don’t come back at all?

To survive the Summer, you need to keep attendance up, keep students engaged and prevent those dreaded dropouts… but how?

We asked Dave Kovar and Steve Giroux two highly successful Martial Arts school owners – to tell us how they tackle these challenges and keep their businesses thriving through the Summer.

Here’s what they had to say … Continue reading

Business-Building-Blog-Martial-Arts-Business

Help! How Can I Prevent Severe Member Attrition This Summer?

By Korbett Miller

Summer’s coming and I’m worried. A lot of our students, both children and adult students, took extended vacations last year and then never came back.

Any advice you can give? Ways I could be proactive … increase my chances that students will take part in training during the Summer and return after vacation?

Continue reading

Business-Building-Blog-Martial-Arts-Business

Help! What Steps Should I Take to Add Extended Child Care to My Summer Camp?

By David Chang

We run a Summer camp that’s held from 8 am to 3 pm. We’re considering offering extended care from 3 pm to 6 pm. What issues do I need to consider when setting up this option?

smiling_kids-resized-600David Chang’s Answer on Adding Extended Child Care to Summer Camps:

Offering extended care for your Summer campers is an excellent idea. Not only can it provide an additional stream of revenue, more importantly, it can make the difference between whether or not a parent signs up for your camp!

For many working parents, picking their child up at 3 pm is not an option. You need to be capable of watching their child until the parent gets off work, or they will find another camp that can.

Here are four steps to get started …

Continue reading

Business-Building-Blog-Martial-Arts-Business

Summer Camps: Tips to Heat Up Student Retention and Revenue

By Duane Brumitt

Thermometer$12,000.00 to $15,000.00. That’s how much my three-week Summer Camps usually bring in. Not only is it good money, our Summer camps keep our students engaged and involved with our school during a time where attendance usually thins out.

Here’s how we structure and market our camps. If you don’t currently run a Summer camp, use these tips as your springboard:

Continue reading

Business-Building-Blog-Martial-Arts-Business

Looking to Boost Martial Arts Class Attendance? How Summer Read-a-Thons & Write-a-Thons Can Help

By Peter Trikilas

A few years back during the Summer, I walked onto the floor ready to teach my beginner White Belt class only to find a handful of students eagerly waiting.

Boys-Reading-BookI know I’m not the only one that has faced this. The Summer months tend to be the slowest for Martial Arts schools. But you don’t have to settle for the slowdown. It is possible to overcome this dilemma – and increase Martial Arts class attendance – by creating and implementing different programs in your school, community and in your student body.
Continue reading

Business-Building-Blog-Martial-Arts-Business

From the Advisory Team: Tips to Keep Martial Arts Attendance Strong in the Summertime

By Member Solutions

SummerLooking to keep your Martial Arts Attendance high this Summer?

We recently asked the Member Solutions Business Advisory Team what works to keep Martial Arts Attendance strong during the typically slower Summer months.

Which of these are part of your Summer business plan?

Continue reading

Business-Building-Blog-Martial-Arts-Business

Fill Your Martial Arts School This Summer with This One Trick – Mike Dolpies

By Mike Dolpies

sunThere”s one proven Summer Martial Arts marketing formula that has stood the test of time.

Yes, it has been revised and tweaked over the years. It”s been handed down from successful school owner to successful school owner.

It”s been a “secret that has lived in plain view” since the dawn of the savvy Martial Arts marketing practitioner.

Before we get to it, I will predict a few reactions to this article …

Continue reading