Tag Archives: Steve Giroux

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9 Pointers for Hosting Effective Women’s Self-Defense Workshops

By Steve Giroux

Are you looking to grow your adult membership base and give back to the community? Then, hosting Women’s Self-Defense Workshops may be exactly what your business plan calls for.

Just like birthday parties and buddy days do their part to bring in new students for youth programs, self-defense workshops can bring in new adult members to your business. Offering Women’s Self-Defense Workshops is also a great way to reach out to the community and give back to the moms of your Martial Arts school.

I’ve been hosting Women’s Self-Defense Workshops for years … so in this post, I’ll share some best-practice pointers to help you launch your own workshop series.

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What I’ve Learned That Leads to Business Success – Part 2, Quick Marketing Tips – Steve Giroux

By Steve Giroux

I admit it … I’ve done it. Have you? Paid money for pens imprinted with your school’s name, address and phone number … purchased coffee mugs with your business’ logo on it … bought advertising space on fast food placemats. We’ve all done it. And I doubt you’d argue with me that you received a massive flood of new memberships from your efforts. I learned about marketing the hard way — as you may have too. When I started my Martial Arts studio, I had no money. And if I had extra after paying my operating expenses (rent, utilities, insurance), I thought spending money on these marketing pieces would help move my business forward. Not. Gonna. Happen. Continue reading

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What I’ve Learned That Leads to Business Success – Part 1, Quick Accounting Tips – Steve Giroux

By Steve Giroux

A good friend of mine recently told me that he was going back to school to get a degree in accounting so that he could open his own small business. I’m not sure if it was because he knew I had a degree in accounting and attributed my success in business to my college degree.

My two cents: unless you’re planning on owning a CPA firm, you don’t need to invest over $100,000 and countless hours in a college education to succeed in becoming an entrepreneur.

What you DO need — in my opinion — is a BASIC understanding of accounting. It’s important because it will help you gauge your progress. So let’s dive into two basic accounting tips that have helped keep my business fiscally fit.
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MUST-READS: The Most Popular Posts of 2013 – Kristen Campbell

By Kristen Campbell

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If you’re going to read any articles from the Member Solutions Business Building blog, these are it. Some go back to the basics — reminding us of the fundamentals that keep a business strong and stable. Others hit on the main success drivers of membership-based businesses — enrolling new members and keeping the ones you’ve got.

Give these popular posts a read, then let us know which one’s your favorite. Continue reading

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4 Ideas to Generate New Student Enrollments through the Holidays and Beyond

By Member Solutions

describe the imageLooking for ways to create buzz and new business through the Holidays and into 2014?

We recently asked the Member Solutions Business Advisory Team what they’re doing this season. Check out their ideas, then let us know what promotions you’re running.

 

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Tired of Asking for Money? Why Membership Agreements Are a Must for a Members-Based Business – Steve Giroux

By Steve Giroux

privacy policy graphicI often hear membership business owners make the case for not using membership agreements. I’m always willing to hear them out, but always end up strongly advocating the opposite. You see, without membership agreements in place, and more importantly student commitment, I wouldn’t be where I’m at today … running a successful business.

Here I’ll cover the most common objections I’ve heard from business owners throughout the years — and I’ll speak my case … why I strongly believe in making membership agreements a staple in your business.
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How Membership Agreements Turned My Business Around – Steve Giroux

By Steve Giroux

describe the imageThis January marks 15 years of owning Giroux Bros. Martial Arts. It’s been an unbelievable journey to say the least. It amazes me that I even survived the first three years jumping in blind and knowing absolutely nothing about operating a small business. On top of that, I had no money and no credit. The lessons I’ve learned over the years from running my Martial Arts studio are priceless and will continue to help me as an entrepreneur forever.

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How to Get Students to Return to Martial Arts Training After the Summer – Steve Giroux

By Steve Giroux

It’s August and you’re likely busy planning for the Back-to-School season. While you devise your plan to bring in lots of new students, it’s also important to bring your existing students back in and training.

In a previous article, Creating a System to Improve Your Summer Attendance, I talked about creating a private lesson voucher system for those who missed their lessons over the Summer. Having a voucher system in place has helped me tremendously with student retention, allowing our existing students to ease back into training and to get excited about karate again.

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6 Ways for Struggling Martial Arts School Owners to Find Time and Grow – Steve Giroux

By Steve Giroux

money_watchOwning a business doesn’t have to be a grueling ordeal for it to be successful. In fact, the opposite has proved true and it took me until recently to realize this. Thinking back to the stressful days of trying to do it all myself and having no time for anything else makes me laugh now. I went from having no time at all to having more time than I actually knew what to do with.

In this article, I’ll discuss the things that have been successful for me without breaking the budget. Something to also think about is that it doesn’t have to cost you a full-time salary to remove yourself from the day-to-day operations of your studio. A common misconception is that in order to hire a full-time assistant, you need to pay someone $50,000 per year plus benefits. The reality is that you can outsource the majority of the tasks you need accomplished to run a successful studio. And, by doing so, you won’t have to worry about paying someone to be on Facebook half of the time!

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Creating a System to Improve Your Summer Attendance – Steve Giroux

By Steve Giroux

summer systemsIf you are a Martial Arts school owner like me, you cringe at the very thought of Summer approaching. As much as I personally enjoy the nice weather by spending more time with my family, vacationing, and golfing over the Summer months, another part of me gets an uneasy feeling in the months approaching.

In this article, I’ll discuss a few of the things that will help other Martial Arts studio owners improve student attendance during the Summer. Just like everything else in my business, I’ve systematized this whole process in an attempt to improve student retention and increase revenue at my own studio.

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