Can you please send a Top 10 list on how to maximize the weight loss demand by adults after the New Year?
Based on what I myself do, here are ten suggestions:
1. Post articles on your website and supply flyers to members on healthy lifestyles, like this one on the Top 10 Foods That Help You Lose Weight by Women Fitness.
2. After the New Year, offer free body fat composition testing on Saturdays at your location every Saturday, open to the public.
3. Have a “New Year Biggest Winner” contest from January to February. “No Buddy” is a loser. Members work with a buddy. They compete together for eight weeks.
4. Find a local 5K race that your school or gym can compete in as a team. Everyone chips in $10. Participants get shirts and special training for the race. Non-members can be offered to opt in at $150[≈ Household daily income, 2011].
5. Embrace “everyone is a fighter” slogans. Every day, people must understand that anyone walking in your door is involved in some kind of fight: to lose weight, combat cancer, reduce high blood pressure, lower stress levels, etc. It’s so important for you to take the time to find out what they are fighting for. If you keep this as the only focus in your schools, the weight loss will come.
6. Offer free half hour fitness assessment testing for all new members. Find out where they are starting off, where they want to go, and take their pictures to document change.
7. Every day in January and February, post a weight loss “tip of the day” on your website, Facebook, Twitter and dry-erase boards.
8. Ask for a show of hands in class: how many people are interested in losing weight in the New Year? Get members excited in class. Understand that each time they hear weight loss they get motivated. They know they are heavier than their comfort zone, and hearing others say in a relaxed setting that they are similarly not happy goes a long way. The feelings will remain hidden if you leave them unaddressed.
9. Make them do five more in January. When we get our members down on the floor to do their crunches at the end of class, and they are fatigued and ready to call it a day, we tell them to give us five more.
10. Educate members. Make them understand that a change is necessary in their lives if they “want to see a new you.” It will not happen by doing one thing: they need a plan, a schedule, a path to follow. Let them know that as their instructor you are going to help show them the way.
CLICK HERE to read Chuck’s blog article covering key fitness programs you can implement into your Martial Arts schools.