Tag Archives: Mike Dolpies

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Email Marketing: What You Should Be Doing to Grow Your Business – Mike Dolpies

By Mike Dolpies

describe the imageIf you go to Google and type in: “email is for”, the first auto-complete suggestion in the drop-down list will show up as “email is for old people”!!! Funny, right?

Well, that’s total BS! Sure, email may not be for teens right now. They”ve got texting, Tumblr and Snapchat. But email is for “the rest of the world” and more importantly, the rest of the world that matters most to YOU … The world who can afford and pay for your Martial Arts or Fitness classes!

And guess what … when these teens grow up and get jobs, I bet their boss is going to set up an email address for them!

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Digging the Martial Arts Marketing Well While Being Thirsty and Creating Parades – Mike Dolpies

By Mike Dolpies

I purposely butchered the quote: “Dig the well before you thirst” just for fun. You”ll see where the parades come in too!

In the Martial Arts business, you”ll always be thirsty for new students. Because retention will never be 100%, it’s extremely important to dedicate a percentage of your daily efforts to new student acquisition.

Digging the Martial Arts Marketing WellWhen thinking about new students, it is natural to deal with the “urgent and important.” A prospect who fits into “urgent and important” is one that is ready to get started now.

Reality is “urgent and important” prospects only represent a small percentage of the prospects out there. There”s a larger percentage that are in “consideration” mode. These are the “important but not urgent” crew. What do you do with them?  And more importantly, what sort of efforts are you putting forth to build up banks of all sorts of prospects?

That”s where the idea of digging the Martial Arts marketing well before you thirst comes in.

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Don’t Shut the Social Media Marketing Window on Your Martial Arts Business – Mike Dolpies

By Mike Dolpies

social_networksLet”s imagine for a second that your Martial Arts business was located on the streets of New York City. You get tons of people passing by your windows at all hours of the day.

For some of you this is a fortunate reality because you have worked hard to find the right location. But let”s imagine everyone had the same “Mummers Parade” volume of people passing by every day. (Philly reference!)

Would you shut your blinds? … Would you lock your door? … Would you make sure your lobby was “UN-inviting” to visitors? Of course not.

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Acres of Diamonds – Facebook and Content Marketing Ideas YOU Are Missing – Mike Dolpies

By Mike Dolpies

Before we get going, let”s touch on the idea of “Content Marketing” for any Martial Arts business owner or fitness business pro who is not familiar with it.

This is not the “wiki” definition – this is my definition …

Diamonds

Content Marketing is the process of staying in touch with and engaging your prospects, clients, students, and community with content. Content is everything you do – the “intellectual property” you teach at your school, the tips you provide for dealing with bullies in an elementary classroom, self-defense seminars, ideas for getting in shape, and so on.

Think about it …

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Marketing Your Martial Arts Business with Facebook Ads – Part 1 – Mike Dolpies

By Mike Dolpies

describe the imageConfused about Facebook Ads? You’re not the only one. I wrote this article to help clear up the confusion for Martial Arts business owners looking to promote their programs and increase their likes on Facebook.

Back in 2010, I began using Facebook Ads to get “Likes” on one of my Facebook Business Pages. They were called “Fan Pages” back then.

I went in determined to get results, but as a direct marketing student and practitioner, I also knew I wouldn’t keep doing it if it didn’t work. I read through numerous Facebook help sections and did my due diligence, but I was still a little arrogant and impatient. I would think … “I’ve been marketing my Martial Arts schools and other businesses since 1998. I’ve been using Internet marketing and selling online for almost five years … running a Facebook Ad will be a piece of cake.”

I was wrong!

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How Facebook’s New Page Post Targeting Benefits Martial Arts and Fitness Businesses – Mike Dolpies

By Mike Dolpies

TargetWord of this new Facebook Page enhancement went public last week and is starting to spread like crazy! As the owner of a Martial Arts school or fitness business, you really need to be ready. It’s called… “Page Post Targeting Enhanced”.

Facebook page administrators will be able to target their posts to segments of fans by gender, age and other characteristics. So picture that … You can basically “segment” your followers.

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Fill Your Martial Arts School This Summer with This One Trick – Mike Dolpies

By Mike Dolpies

sunThere”s one proven Summer Martial Arts marketing formula that has stood the test of time.

Yes, it has been revised and tweaked over the years. It”s been handed down from successful school owner to successful school owner.

It”s been a “secret that has lived in plain view” since the dawn of the savvy Martial Arts marketing practitioner.

Before we get to it, I will predict a few reactions to this article …

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You Know You’re Headed for Martial Arts Business Success When … – Mike Dolpies

By Mike Dolpies

EnduranceCall it staying power, the energy to persist, the ability to last. Call it whatever you want … the fact is, we can all relate to the need for endurance.

Whether it’s the ability to spar or grapple longer, to work a long weekend filled with special events at your school, or to work the 15-hour day and plan your Martial Arts marketing, stamina is key to keeping at it year after year as you grow your Martial Arts business.

A little over a week ago, we had an exhibitor table and I spoke (for the second year in a row) at the Member Solutions Business Bootcamp.

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9 Ideas for Martial Arts Business Marketing – Mike Dolpies

By Member Solutions

9 Ideas for Martial Arts Business Marketing - Mike DolpiesIn 2004, a guy name Jay Abraham became somewhat famous in our industry. Jay is a brilliant marketing guy and he really did educate many school owners.

One of things he’s known quite well for is his “Parthenon Marketing” principle.

The Parthenon thing states that just like several pillars hold up the “Parthenon”, several pillars and marketing strategies/activities must hold up your marketing.

Now, I’d bet if I mentioned the “Parthenon Principle” in a crowded room of even half-way informed school owners who weren’t “wet behind the ears” at the business of Martial Arts, most would be able to claim … “I’ve heard that before.” And that’s all fine and dandy. The question really is: “How’s your Parthenon?” As matter of fact I’d be willing to bet the biggest steak in Texas that a high percentage of the savvy school owners who read my stuff are still missing a few of these things.

Here’s a Parthenon Party of Martial Arts Marketing … How many of these are holding up your Martial Arts marketing?

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5 Simple Ways to Add Mobile Marketing to Your Martial Arts Business – Mike Dolpies

By Member Solutions

g--marketing-blog-all_blog_images-mobile_mrktng_smallWhen it comes to Mobile Marketing for your Martial Arts business, the easiest way to get started is to focus on a couple or all of these simple Mobile Marketing “Pillars”. I call them …”The Five Pillars of Mobile Marketing for your Martial Arts School”.

As you learn and apply mobile marketing you’ll realize it”s pretty simple and flexible marketing media. And these pillars are no different. So let”s explore …

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