Tag Archives: Michael Parrella

MUST-READS: The Most Popular Posts of 2013 – Kristen Campbell

By Kristen Campbell

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If you’re going to read any articles from the Member Solutions Business Building blog, these are it. Some go back to the basics — reminding us of the fundamentals that keep a business strong and stable. Others hit on the main success drivers of membership-based businesses — enrolling new members and keeping the ones you’ve got.

Give these popular posts a read, then let us know which one’s your favorite. Continue reading

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4 Ideas to Generate New Student Enrollments through the Holidays and Beyond

By Member Solutions

describe the imageLooking for ways to create buzz and new business through the Holidays and into 2014?

We recently asked the Member Solutions Business Advisory Team what they’re doing this season. Check out their ideas, then let us know what promotions you’re running.

 

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How to Quickly Reel in New Martial Arts Students With Online Classifieds, Part 2 – Michael Parrella

By Michael Parrella

image_11Back for some more student-grabbing info on online classifieds, eh? I”ve got you covered with some “sneaky” tricks we”ve come up with over the years after running literally thousands of ads on the online classifieds.

Just to re-cap … In Part 1 of How to Quickly Reel in New Martial Arts Students With Online Classifieds, I went over how to construct ads that sell, what NOT to put in your ads, and a few other things involving the creative aspect of online classifieds advertising. Now I”m going to go over more “logistical” elements that will help you stay very visible on these websites — all day long.

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How to Quickly Reel in New Martial Arts Students with Online Classifieds, Part 1 – Michael Parrella

By Michael Parrella

Maybe you’ve used online classifieds sites like Craigslist for buying and selling “stuff”. These sites are extremely popular for that sort of thing. But you may have not known that they’re a powerful source of new students too.

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In fact, in the early days of the Martial Arts Fitness franchise I started (iLoveKickboxing.com), online classifieds were the biggest source of new students for our locations. It wasn’t rare for locations to get 1-2 new enrollments a day from them. In this article, I’m going to share with you the secrets we use to create student-grabbing ads. Then, in Part 2 (coming soon), I’ll share tricks and secrets for getting the most out of your ads.

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The Exact Way to Run a Monthly Newsletter That Generates New Students, Referrals AND Improves Student Loyalty – Michael Parrella

By Michael Parrella

If you’ve been in the biz as long as I have, you’ve probably been sold on more newsletters than you can count. Back in the day, we even had to make them by hand. We”d cut out pictures, print out articles, then glue it all together before running it to the printer.

It’s safe to say I’m glad those days are over.

However, even with new technology, it’s still a hassle to put together. You have to write the articles, organize the content, and do your best to make it look professional (even though a lot of times it just doesn’t 2013-10-17 18:50:42’t look “right”). Get it to Kinko’s to print.

describe the imageAnd you’re still not done! Then you have to mail them out … pass them out … and there are always hundreds left over from previous months. No one needs that much scrap paper.

It’s so time-consuming that before you know it, the “monthly” newsletter becomes the “quarterly” newsletter … then that becomes the “once in a while” newsletter. As a side-effect, students get the message that you don”t really care, when in reality, you”re just so darn busy.

But even if you email your newsletter, it”s still extremely time-consuming. Sometimes more so. After all, you have to figure out HTML and other technical mumbo jumbo. Stuff always goes wrong. And in the end, you regret ever deciding to do a newsletter.

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Managing Your Business’ Online Reputation: Part 2 – Michael Parrella

By Member Solutions

Hey, it’s Mike Parrella with my second installment of Managing Your Business’ Online Reputation. If you missed part one, check out the link here…

Managing Your Business’ Online Reputation: Part 1

In the first installment, I explained not only how valuable your online reputation is but also how ‘fragile’. And I gave you one great technique for how to make your business outshine everyone else’s online. Definitely check it out … it’ll really open your eyes to how people are choosing businesses nowadays.

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Managing Your Business’ Online Reputation: Part 1 – Michael Parrella

By Member Solutions

Hey Mike Parrella here, and I hope you’re having a rocking day so far.

I wanted to talk about something that we all seem to value greatly but often do nothing about; our school’s Online Reputation. This blog post is a little long, so strap in and grab a cup of coffee.

A few months ago I did a tele-seminar about my 5-Step Online Success Blueprint. If you didn’t attend this awesome event, here’s a link so that you can download the whole thing:

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