If you’ve been in the biz as long as I have, you’ve probably been sold on more newsletters than you can count. Back in the day, we even had to make them by hand. We”d cut out pictures, print out articles, then glue it all together before running it to the printer.
It’s safe to say I’m glad those days are over.
However, even with new technology, it’s still a hassle to put together. You have to write the articles, organize the content, and do your best to make it look professional (even though a lot of times it just doesn’t 2013-10-17 18:50:42’t look “right”). Get it to Kinko’s to print.
And you’re still not done! Then you have to mail them out … pass them out … and there are always hundreds left over from previous months. No one needs that much scrap paper.
It’s so time-consuming that before you know it, the “monthly” newsletter becomes the “quarterly” newsletter … then that becomes the “once in a while” newsletter. As a side-effect, students get the message that you don”t really care, when in reality, you”re just so darn busy.
But even if you email your newsletter, it”s still extremely time-consuming. Sometimes more so. After all, you have to figure out HTML and other technical mumbo jumbo. Stuff always goes wrong. And in the end, you regret ever deciding to do a newsletter.