The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more valuable to your business the longer they stay at your gym. So what do you need to do to improve your member retention? You probably already know the answer … Continue reading
With all the other technology and marketing you invest in for your gym, you’re probably wondering, why does my fitness business need a mobile app? Let’s start with the facts …
- 72% of people in the US have smartphones. (Source: Pew Research Center)
- In 2015, Americans spent an average of 3 hours and 40 minutes per day on their mobile devices. (Source: Flurry Analytics Blog)
- 87% of Millennials say that their smart phone never leaves their side. (Source: Zogby Analytics)
- 90% of time spent on mobile devices is spent in apps. (Source: Flurry Analytics Blog)
Based on these statistics, most people spend way more time in mobile apps on their phones than they do in any gym. But with your own mobile app, you’ll be able to interact and create a stronger bond with your members, helping you increase loyalty and retention. Continue reading
For years, the Martial Arts community has been a major supporter National Bullying Prevention Awareness Month, which takes place in October. Many Martial Artists are publicly recognized as authorities on bullying prevention techniques, self-defense and personal safety.
Recently, bullying has entered a new frontier – the internet. With the rise of cyberbullying, Martial Arts school owners are working to bring awareness to this serious issue and its devastating consequences.
To help with this goal, Member Solutions developed an infographic to help educate parents about the dangers of cyberbullying. Readers will learn facts, warning signs and tips for how to handle cyberbullying.
Summer is coming …
Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.
For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?
About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.
Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.
Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading
“We offer Martial Arts classes along with Kickboxing and Boxing classes. I’m curious, what is a good retention rate to go after? Also, how do I determine retention rates for each of my programs?”
Joe Galea’s Answer on What’s Good and What’s Bad When Talking Retention Rates:
It’s really difficult to suggest generic guidelines for retention. For one thing, your retention rate (or retention percentage) will surely vary between your programs. Martial Arts will tend to be stronger than general Fitness, and special programs such as Kickboxing or Boxing, can go either way. Continue reading
In case you missed it, Facebook has become a major part of running a Martial Arts school — enabling you to build your brand, increase community engagement, and get the word out about your business through targeted ads.
One of the most effective ways to build your school is through student groups created on Facebook.
The value of a student group is incredible! Through these groups, you’re able to: increase sign-ups, strengthen retention, facilitate upgrades, increase pro-shop sales, improve event attendance and increase business page engagement.
Cleary these are all important aspects of running your Martial Arts school. Learning the basic techniques will allow you to take full advantage of this valuable resource. Continue reading
Keeping students long-term can be compared to nurturing a romantic relationship. Just like a marriage requires communication, appreciation, encouragement, fun, support through challenging times, and praise when goals are achieved, so do your students at your Martial Arts school.
According to Bill Clark, president of the ATA, it is okay to lose 5 – 8% of your student data base a month. This does not mean that you have to let this happen.
Are you looking to improve student retention? Bring in new members? Good news! You can accomplish both by hosting birthday parties at your school
We’ve been running birthday parties at Giroux Bros. Martial Arts for years. Here I’ll share what we do — and what has worked — to help you make birthday parties an effective part of your Martial Arts business strategy.
I have an idea I want to share. Though basic, it will be a game changer for you if you make the conscious decision to fully embrace and execute it with enthusiasm and positive expectation.
We really don’t need to learn new things, but rather learn to consistently use what we already know. This year is all about improving ourselves, so that we become the kind of person deserving of the success we dream of.
Last year, one of our students, Christopher, was on track to fail his next Martial Arts belt test. He had missed a few lessons, and to make matters worse, he learned slower than his peers. And he didn’t bother practicing much.
After observing his in-class performance, I knew that he wasn’t prepared for the upcoming belt test. The rest of the students were performing well, so the problem wasn’t the class instruction itself.
If Christopher had been more consistent with his attendance, and had been better about practicing at home, he wouldn’t be in this pickle.