Tag Archives: Marketing Tips

Keep Your Camp Leads Warm in Winter

By Member Solutions

Budget-Friendly Marketing Techniques to Increase Registration

A good marketing strategy doesn’t hibernate even when your high season is months away. Whether your camp’s operation is small or large, you can build digital hype without experiencing sticker shock during your expense reports.

Campfire

Universal Best Practices

Every effective strategy recognizes the unique purpose of each marketing channel. For example, how you communicate with your email subscribers should be different than how you post to your camp’s Facebook pageFactors such as who uses each medium, how your audience uses the medium, and the desired communication frequency needs to influence how you plan. Your combined chosen channels should create a cohesive, branded message to your intended audiences.

It’s all about the experience. Especially for summer camps. Going to camp is something that can impact someone for a lifetime. Aim to have your marketing do the same. Think about how you want to excite new campers and how you want returning campers to remember you during the rest of the year. Small details such as high-quality images impact how parents, and campers and prospects view you.

Establish your brand through standout storytelling. No matter how many ways you choose to advertise, your camp needs a unique narrative to compete against the plethora of other summer break activities. Great branding sprouts from two things: a core understanding of your organization and the confidence to boldly know what you offer. If you haven’t thought about it, what makes your camp awesome? Is it the location? The staff? The abundant variety of activities? Accentuate the best of what your organization does.

Your Camp’s Creative Toolbox

Email Marketing: Nurture newcomers and favorite frequenters.

If you don’t already use an email marketing platform like Mail Chimp or Constant Contact, you easily can find a free or low-cost option that fits your needs. Segmentation—the technique of separating contacts of varying criteria into lists—is an excellent way to reuse templates and tailor your messaging. Skip long blocks of paragraphed information for concise, engaging copy that gives readers a clear next step after interacting with your email. If you have a subscription list, nurture your current subscribers with exclusive deals or content.

Social Media Madness: It doesn’t have to feel crazy.

The pure quantity of social media websites is enough to give any marketing manager a headache. Investing your time in managing all your accounts may seem like a wasteful use of your time, but a strong online presence facilitates the most effective marketing tool of all: word-of-mouth referrals. Knowing the differences between major social sites or apps (Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, Pinterest) helps to decide what content should be shared where. Learning how to use hashtags is especially important for Twitter and Instagram.

Social Media Infographic
The statistical differences between social media.

Before signing up for all the accounts you can get in your URL, truly evaluate your needs as an organization. If accounts go neglected, there is no point in having them. Writing a social media strategy appropriate for the scope of your services and the size of your staff is crucial. It’s better to have one or two highly active accounts than several sparsely populated ones. Social media success relies on conversations with the audiences you want to engage. Don’t know where to start? Explore the use of personas. (If you need examples, you can start here.)

Use Time to Your Advantage

When you plan ahead, you’re able to analyze your resources better to delegate more efficiently where your finances should go. Time is truly your most important asset when combined with a detailed content strategy. Campaigns are like seeds in a garden; you have to plan out the space they need to take root and grow to reap results.

8 Creative New Year Marketing Ideas for Your Fitness Business

By Member Solutions

New Year Fitness Marketing

On January 1st, your business will see an influx of prospective members who’ve made resolutions to live fitter, healthier lives. But how do you make sure they choose your business over your competitor?

Whether you’re looking for a new marketing tactic to try this New Year, or you want to improve upon what you did last year, this list will help you hone your marketing during this crucial season for your fitness business. Continue reading

How to Run a Holiday Special at Your Karate School

By Duane Brumitt

Karate Holiday Special

The holiday season is one of our biggest trial enrollment times, and it should be yours too if done right! In this article, I will give you the 25,000-foot view of our “Karate for Christmas” holiday special we do every year. Now, don’t get too excited … but we average 50-55 trials from this special every single year! And that’s just our average … Our biggest year ever was 79 paid trials!

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How to Give the Perfect Gym Tour in 4 Steps

By Member Solutions

The biggest mistake you can make on your gym tour is spending too much time talking about how amazing your facility is … and too little on how your gym meets the needs of your prospect.

It’s natural to want to tell everyone all the great things about your gym. Unfortunately, this isn’t what prospects are looking for. They don’t really care how fast your treadmills go, how many dumbbells you have or that your dressing room was recently repainted. All they care about is having the tools and support they need to reach their goals.

Gym Tour

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5 Fitness Trends Gym Owners Need to Know for Fall 2016

By Member Solutions

What’s hot right now in the workout world can have a huge impact on your fitness business. When people visit your gym, they’ll be looking for the next big thing … Make sure you’re ready for them! Tap in to these fitness trends to attract new members and ensure your customers are loving your latest, greatest workout. Continue reading

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Tools to Grow Your Martial Arts School During Back to School Season

By Member Solutions

back-to-school-413848_960_720How you prepare for Back to School season can dictate the success of your Martial Arts business for the entire year.

For the best results, you need  solid marketing strategies AND the tools and technology to carry out those strategies. The right tools will make your Back to School marketing more effective, your events more profitable and your operations more efficient.

Take a look at our top picks for Back to School tips and tools. Each tip is paired with a list of tools that will help you grow your school. Continue reading

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15 Martial Arts Email Templates To Turn Your Prospects into Sales

By Erik Charles Russell

Email Templatest
Email is critical to the sales follow-up process and can help you book more appointments and increase your membership sales. However, writing effective emails can be time-consuming …

Use my 15 email templates and follow these best practices to optimize your email communications in no time! Continue reading

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Use Facebook Live to Drive More Members to Your Martial Arts School [VIDEO]

By Alexandria Buzzell

Facebook’s new live video stream is a fun, powerful tool for getting in front of prospective members and staying in touch with your Martial Arts students. Video is by far the most popular type of media on Facebook, and live video means even better interaction and engagement.

Watch my recent video or download the infographic to get my tips for how Facebook Live can help grow your Martial Arts school, how to make your videos stand out and which topics will be a hit with your viewers.
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11 Ways Your Martial Arts School Can Benefit from Kung Fu Panda 3 (or Any Popular Movie)

By Shihan Allie Alberigo

movie reelFive years ago, I wrote an article about the sequel to Kung Fu Panda – encouraging Martial Arts schools to run promotions that connect with the movie to re-energize business and generate interest in the Martial Arts.

Now here we are … Kung Fu Panda 3 is almost here and releasing at the end of this month: Friday, January 29, 2016.

At the time of the release of Kung Fu Panda 2, I had just returned from a speaking engagement in England and throughout the U.K. Everyone had such high hopes for this movie! Yes, Kung Fu Panda 2 helped some schools grow. Other schools were a bit disappointed. I’m not saying that one school did it right, the other wrong. What I’m saying is that it’s important to take a few things into account when riding the waves of promotional events wrapped around this type of movie release. Continue reading

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Creating Value for Your Martial Arts School through Video

By Korbett Miller

Have you ever felt that your marketing doesn’t tell the whole story of what you do at your Martial Arts school? That you are asking for too much from people to commit before they know anything about you or your business?

There is a modern approach that has been popularized by Internet marketers like Gary Vaynerchuk and Jeff Walker. It’s really quite simple. The idea is that you create value first with content. And since video has never been easier to create, it makes sense to use the medium to create content and tell the story of your school.

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