Summer is coming …
Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.
For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?
About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.
Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.
Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading