Tag Archives: Event Planning


Summer Events and Marketing Strategies to Drive Revenue for Your Martial Arts Business

By Peter Trikilas

MasterPeters_AnnualPicnicSummer is coming …

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.

For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?

About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.

Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.

Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading


11 Ways Your Martial Arts School Can Benefit from Kung Fu Panda 3 (or Any Popular Movie)

By Shihan Allie Alberigo

movie reelFive years ago, I wrote an article about the sequel to Kung Fu Panda – encouraging Martial Arts schools to run promotions that connect with the movie to re-energize business and generate interest in the Martial Arts.

Now here we are … Kung Fu Panda 3 is almost here and releasing at the end of this month: Friday, January 29, 2016.

At the time of the release of Kung Fu Panda 2, I had just returned from a speaking engagement in England and throughout the U.K. Everyone had such high hopes for this movie! Yes, Kung Fu Panda 2 helped some schools grow. Other schools were a bit disappointed. I’m not saying that one school did it right, the other wrong. What I’m saying is that it’s important to take a few things into account when riding the waves of promotional events wrapped around this type of movie release. Continue reading


Hosting a Black Friday Camp at Your Martial Arts School [Outline Included]

By Bill Storm

Black Friday will soon be here – a time when parents will hit the stores to do their share of shopping. They’ll also be looking for activities for their children to partake in while they shop. That’s where your Black Friday Camp comes in.

The camp isn’t going to be a huge money maker, but it’s a nice service for your parents. Parents also have friends that they may go shopping with. If they bring their kids to your camp, it gives you an opportunity to meet them and sell them a Karate 4 Christmas package.

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Need More Event Sign-Ups? 3 Event Manager Software Tips to Increase Your Turnout

By Member Solutions

A camp. A clinic. A tournament. No matter what type of event you’re hosting, you have to get the word out and you need to get people to sign up for it. However, getting a significant amount of event sign-ups is no simple task.

Fortunately, online registration tools, like our Event Manager software solution, make it easy to do so.

Event Manager online registration software enables you to go paper-free by taking your event sign-ups and payment processing online. The software also comes loaded with management and marketing tools to promote events and accelerate registrations.

Here are three of the newer features you can use right away to maximize your turnout and get more event sign-ups:
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9 Pointers for Hosting Effective Women’s Self-Defense Workshops

By Steve Giroux

Are you looking to grow your adult membership base and give back to the community? Then, hosting Women’s Self-Defense Workshops may be exactly what your business plan calls for.

Just like birthday parties and buddy days do their part to bring in new students for youth programs, self-defense workshops can bring in new adult members to your business. Offering Women’s Self-Defense Workshops is also a great way to reach out to the community and give back to the moms of your Martial Arts school.

I’ve been hosting Women’s Self-Defense Workshops for years … so in this post, I’ll share some best-practice pointers to help you launch your own workshop series.

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4 Events That Drive Community Involvement & New Member Enrollments

By Peter Trikilas

It doesn’t matter what kind of Martial Arts studio or Fitness business you run … the goal is the same: to grow in both size and reputation.

Networking within your community is a great way to attract new members and build your business. Community involvement is key in creating a positive image.

One of the easiest ways to reach out to your community is to find out where your members are involved within the community. Maybe they are a member of a Parent Teacher Association or part of a local business networking organization. Having the right contacts makes it a lot easier to get your foot in the door.

Participating in events is also extremely effective in getting the word out about your business.

Here are four events that I recommend. Continue reading

How to (And How Not to) Run Your Martial Arts and Fitness Events

By Korbett Miller

I’ve tried special events. They don’t work. I never get new enrollments from them.”

I’ve said the same thing but I still run special events. Let me tell you why.

I’ve been teaching professionally since 1993, and started working for my well-known instructor right out of business school.

“Light the world on fire”. That was my outlook.

In college, I worked on a project in management class: how to run a Martial Arts school effectively. I produced TV commercials that I was set on using to bring in new enrollments by the dozen.

I moved to Seattle, lived in the back of my instructor’s school and was so excited to start to build my empire. Running events was one of the ways I was going to build that empire. Continue reading

Buddy Bashes & Bully Buster Classes … Tips from the Member Solutions Advisory Team

By Member Solutions

Buddy Bashes and Bully Buster classes are common events held at Martial Arts schools throughout the year.

We recently asked our Business Advisory Team to share what they’ve found to be effective in organizing and running these types of events. Here’s what they had to say:

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Hosting a Martial Arts Event? 4 Ways to Amp Up Attendance – Shihan Allie Alberigo

By Shihan Allie Alberigo

describe the imageThe type of event you’re running doesn’t matter. What matters is that you make effort to promote it. Just because you’re hosting a karate tournament, a buddy week, a winter camp, or a belt testing graduation, doesn’t mean people will just show. You have to promote your events like any other membership special or marketing campaign. The more you promote the event and its benefit, the greater your event attendance.

So let’s go …

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