Tag Archives: Event Ideas


Summer Events and Marketing Strategies to Drive Revenue for Your Martial Arts Business

By Peter Trikilas

MasterPeters_AnnualPicnicSummer is coming …

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.

For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?

About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.

Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.

Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading


11 Ways Your Martial Arts School Can Benefit from Kung Fu Panda 3 (or Any Popular Movie)

By Shihan Allie Alberigo

movie reelFive years ago, I wrote an article about the sequel to Kung Fu Panda – encouraging Martial Arts schools to run promotions that connect with the movie to re-energize business and generate interest in the Martial Arts.

Now here we are … Kung Fu Panda 3 is almost here and releasing at the end of this month: Friday, January 29, 2016.

At the time of the release of Kung Fu Panda 2, I had just returned from a speaking engagement in England and throughout the U.K. Everyone had such high hopes for this movie! Yes, Kung Fu Panda 2 helped some schools grow. Other schools were a bit disappointed. I’m not saying that one school did it right, the other wrong. What I’m saying is that it’s important to take a few things into account when riding the waves of promotional events wrapped around this type of movie release. Continue reading


The Essential Event Pick List for Martial Arts & Fitness Businesses [Infographic]

By Member Solutions

Running an event is arguably one of the best things you can do for your Martial Arts or Fitness business. Doing so provides not one … not two … but THREE great benefits.

1) New leads
2) Solid retention
3) Supplemental revenue (if you choose to charge for your events)

Knowing WHY you should run events, use this infographic to determine WHAT events to hold and HOW to effectively promote them …

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5 Quick Tips for Hosting Successful Birthday Parties at Your Martial Arts School

By Steve Giroux

Are you looking to improve student retention? Bring in new members? Good news! You can accomplish both by hosting birthday parties at your school

We’ve been running birthday parties at Giroux Bros. Martial Arts for years. Here I’ll share what we do — and what has worked — to help you make birthday parties an effective part of your Martial Arts business strategy.

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How to Keep Your Martial Arts Business Busy All Year Long

By Peter Trikilas

successA few days ago, I had a conversation with a local restaurant owner. Upon asking him how everything was going, his response was “Slow … very slow. This is our slow time of year.” He then proceeded to ask me about my Martial Arts school. He was shocked by my response. He could not believe that we are always busy throughout the year.

In my opinion, society has made us think that it’s acceptable for there to be “slow” periods for a business. I believe that with the right marketing strategies, and a steady flow of exciting events at your school or business, every month can be busy.

Here are a few events that help us bring in more members throughout the year and keep our school growing at a steady rate.

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Hosting a Black Friday Camp at Your Martial Arts School [Outline Included]

By Bill Storm

Black Friday will soon be here – a time when parents will hit the stores to do their share of shopping. They’ll also be looking for activities for their children to partake in while they shop. That’s where your Black Friday Camp comes in.

The camp isn’t going to be a huge money maker, but it’s a nice service for your parents. Parents also have friends that they may go shopping with. If they bring their kids to your camp, it gives you an opportunity to meet them and sell them a Karate 4 Christmas package.

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How to Create a High-Level Leadership Training Program & Increase Your Tuition by 30-40%

By Hanshi Michael Pace

tuitionThere are basically three ways to increase your tuition gross: 1) enroll more students, 2) keep them longer, and 3) charge them more.

Retention and new student acquisition are not the topics of this article, but are obviously very important aspects of running a professional Martial Arts school.

We will focus on creating ways to increase your average tuition per student, which can have a huge effect on your gross without costing you additional overhead.

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From the Advisory Team: Tips to Keep Martial Arts Attendance Strong in the Summertime

By Member Solutions

SummerLooking to keep your Martial Arts Attendance high this Summer?

We recently asked the Member Solutions Business Advisory Team what works to keep Martial Arts Attendance strong during the typically slower Summer months.

Which of these are part of your Summer business plan?

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4 Events That Drive Community Involvement & New Member Enrollments

By Peter Trikilas

It doesn’t matter what kind of Martial Arts studio or Fitness business you run … the goal is the same: to grow in both size and reputation.

Networking within your community is a great way to attract new members and build your business. Community involvement is key in creating a positive image.

One of the easiest ways to reach out to your community is to find out where your members are involved within the community. Maybe they are a member of a Parent Teacher Association or part of a local business networking organization. Having the right contacts makes it a lot easier to get your foot in the door.

Participating in events is also extremely effective in getting the word out about your business.

Here are four events that I recommend. Continue reading


Buddy Day Tips & Themes for Martial Arts Business Owners – Peter Trikilas

By Peter Trikilas

Buddy Day Tips Themes for Martial Arts School OwnersOne of the biggest questions most Martial Arts school owners have is: “How can I enroll more students?” I know that is the first question on my mind every morning, and the last question I have every night.

There are many creative solutions that can be used to acquire new students, such as advertising, a public and private school networking system, an in-house referral program, and, of course, dojo events! One dojo event that I have found extremely effective in creating excitement in classes, as well as bringing in new students, is Buddy Day.

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