Tag Archives: Enrollment Strategies

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Sales Scripts to Improve Your Martial Arts Membership Selling Skills

By Erik Charles Russell

Sales Scripts for Membership SellingIn my last post, I covered how you should respond when a prospective Martial Arts school member insists on getting a price from you over the phone.

The truth is, price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a long-term member, you need to address each and every one of their concerns. Specifically, most prospects will push back on the same four things – location, schedule/time, motivation/commitment and their significant other.

The good news is there’s an easy, fool-proof way to eliminate each of these four objections. To learn how, all you and your staff need to do is practice these simple sales scripts … Continue reading

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1 Simple Technique to Improving Member Sign-Ups, Retention, Upgrades, Pro-Shop Sales & Event Attendance

By Alexandria Buzzell

facebook groupsIn case you missed it, Facebook has become a major part of running a Martial Arts school — enabling you to build your brand, increase community engagement, and get the word out about your business through targeted ads.

One of the most effective ways to build your school is through student groups created on Facebook.

The value of a student group is incredible! Through these groups, you’re able to: increase sign-ups, strengthen retention, facilitate upgrades, increase pro-shop sales, improve event attendance and increase business page engagement.

Cleary these are all important aspects of running your Martial Arts school. Learning the basic techniques will allow you to take full advantage of this valuable resource.  Continue reading

Business-Building-Blog-Martial-Arts-Business

After the Birthday Party: A Follow-Up Formula that Turns Leads Into Students

By Steve Giroux

Growth-Bar-ChartThe #1 and #2 reasons for offering any event at your school are retention and new membership. In last week’s post, I provided tips to help you get your birthday party program off the ground.

Here I’ll cover our follow-up system in detail to help you gain those new potential memberships that can result from hosting birthday parties. Keep in mind: you could use this system as a base for follow-up for any of your events, not just birthday parties. All it would take is a few minor changes. So, with that, let’s get going  …

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Business-Building-Blog-Martial-Arts-Business

5 Quick Tips for Hosting Successful Birthday Parties at Your Martial Arts School

By Steve Giroux

Are you looking to improve student retention? Bring in new members? Good news! You can accomplish both by hosting birthday parties at your school

We’ve been running birthday parties at Giroux Bros. Martial Arts for years. Here I’ll share what we do — and what has worked — to help you make birthday parties an effective part of your Martial Arts business strategy.

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Business-Building-Blog-Martial-Arts-Business

The 5 Pillars of a Powerful Enrollment Strategy

By David Chang

growthEnrollments are the lifeblood of your business, and it is important to keep a steady stream of new students joining your school. Each year, I enroll between 250 to 350 students.

If you are looking to grow your business, then you must also consider how you can increase your enrollments.

Here are the main pillars of a successful student enrollment strategy:

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From the Advisory Team: Marketing Must Dos for a Successful Back-to-School Season

By Member Solutions

The Back-to-School season is coming … the time to fill your school with new students and secure a healthy bottom line.

We recently asked the Member Solutions Business Advisory Team for their marketing must dos to maximize new student enrollments during the Back-to-School season.

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4 Pillars for Back-to-School Marketing Success

By Fred DePalma

school-busMarketing, marketing, marketing. As we all know, we have to consistently get new students in the school in order to grow our student base. Marketing is often an overwhelming part of running our schools, but if we break it down into seasonal pillars it makes it seem more manageable.

The back-to-school season is one of the seasonal marketing pillars and is the pillar we need to start focusing on now. Many schools start back in the middle of August so it is important to start planning now so everything is ready to implement by the middle of August. Continue reading

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4 Ideas to Generate New Student Enrollments through the Holidays and Beyond

By Member Solutions

describe the imageLooking for ways to create buzz and new business through the Holidays and into 2014?

We recently asked the Member Solutions Business Advisory Team what they’re doing this season. Check out their ideas, then let us know what promotions you’re running.

 

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How to Kick-Start New Martial Arts Student Enrollments This Fall – Duane Brumitt

By Duane Brumitt

smart_ideaThe Back-to-School season is an exciting time for Martial Arts school owners — and if done right, can make quite an impact on your bottom line. Hopefully you’ve already been thinking about what you’re going to do for this “2 month season”.

In this article, I’ll share a few of the initiatives we implement to step up new student enrollments at Tri-Star Martial Arts Academy: Continue reading

Business-Building-Blog-Martial-Arts-Business

Buddy Day Tips & Themes for Martial Arts Business Owners – Peter Trikilas

By Peter Trikilas

Buddy Day Tips Themes for Martial Arts School OwnersOne of the biggest questions most Martial Arts school owners have is: “How can I enroll more students?” I know that is the first question on my mind every morning, and the last question I have every night.

There are many creative solutions that can be used to acquire new students, such as advertising, a public and private school networking system, an in-house referral program, and, of course, dojo events! One dojo event that I have found extremely effective in creating excitement in classes, as well as bringing in new students, is Buddy Day.

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