The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more valuable to your business the longer they stay at your gym. So what do you need to do to improve your member retention? You probably already know the answer … Continue reading
The holiday season is one of our biggest trial enrollment times, and it should be yours too if done right! In this article, I will give you the 25,000-foot view of our “Karate for Christmas” holiday special we do every year. Now, don’t get too excited … but we average 50-55 trials from this special every single year! And that’s just our average … Our biggest year ever was 79 paid trials!
Lead tracking is an unsung hero of Martial Arts business management. While it may not sound glamorous, this one simple practice can make your sales team more efficient, your prospects more excited about your school and your members happier with their experience.
What’s hot right now in the workout world can have a huge impact on your fitness business. When people visit your gym, they’ll be looking for the next big thing … Make sure you’re ready for them! Tap in to these fitness trends to attract new members and ensure your customers are loving your latest, greatest workout. Continue reading
How you prepare for Back to School season can dictate the success of your Martial Arts business for the entire year.
For the best results, you need solid marketing strategies AND the tools and technology to carry out those strategies. The right tools will make your Back to School marketing more effective, your events more profitable and your operations more efficient.
Take a look at our top picks for Back to School tips and tools. Each tip is paired with a list of tools that will help you grow your school. Continue reading
Do you feel like you can never take time off, even for important family events? Do you spend countless hours trying to do it all because you’re afraid your staff just can’t do the job as well as you?
As entrepreneurs, many of us end up feeling trapped by our businesses. We spend every waking minute trying to market better, sell more and drive growth … and our personal lives suffer as a result.
So how do you get to that magical place where your Martial Arts business is stable and profitable AND you have the freedom to take some time for yourself?
To reach that next level, you’ll need a winning strategy, a great team and a mindset for success. Here are some steps to get you started:
How well do you really know your sales team?
How well do they handle telephone inquiries? How are they doing with their tours? Are their trials converting to new members?
If you answered any of these questions WITHOUT referencing a number or percentage, then you’re missing out on one of the easiest ways to increase gym membership sales … Continue reading
Summer is coming …
Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.
For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?
About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.
Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.
Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading
For Martial Arts businesses, the Summer months are filled with risk and uncertainty. What if attendance drops? What if students don’t find my classes “fun” in comparison to other Summer activities? What if students take the Summer off … and don’t come back at all?
To survive the Summer, you need to keep attendance up, keep students engaged and prevent those dreaded dropouts… but how?
We asked Dave Kovar and Steve Giroux – two highly successful Martial Arts school owners – to tell us how they tackle these challenges and keep their businesses thriving through the Summer.
Here’s what they had to say … Continue reading
Because it’s Spring, many of you are thinking of ways to cut clutter in your homes and businesses. For your Martial Arts or Fitness business, Spring cleaning involves more than just dusting off old filing cabinets – you need to make improvements to your organizational system that will benefit your business all year long.
Here are some quick tips for eliminating clutter and getting your business running efficiently: Continue reading