Tag Archives: Business Management

Keep Your Camp Leads Warm in Winter

By Member Solutions

Budget-Friendly Marketing Techniques to Increase Registration

A good marketing strategy doesn’t hibernate even when your high season is months away. Whether your camp’s operation is small or large, you can build digital hype without experiencing sticker shock during your expense reports.

Campfire

Universal Best Practices

Every effective strategy recognizes the unique purpose of each marketing channel. For example, how you communicate with your email subscribers should be different than how you post to your camp’s Facebook pageFactors such as who uses each medium, how your audience uses the medium, and the desired communication frequency needs to influence how you plan. Your combined chosen channels should create a cohesive, branded message to your intended audiences.

It’s all about the experience. Especially for summer camps. Going to camp is something that can impact someone for a lifetime. Aim to have your marketing do the same. Think about how you want to excite new campers and how you want returning campers to remember you during the rest of the year. Small details such as high-quality images impact how parents, and campers and prospects view you.

Establish your brand through standout storytelling. No matter how many ways you choose to advertise, your camp needs a unique narrative to compete against the plethora of other summer break activities. Great branding sprouts from two things: a core understanding of your organization and the confidence to boldly know what you offer. If you haven’t thought about it, what makes your camp awesome? Is it the location? The staff? The abundant variety of activities? Accentuate the best of what your organization does.

Your Camp’s Creative Toolbox

Email Marketing: Nurture newcomers and favorite frequenters.

If you don’t already use an email marketing platform like Mail Chimp or Constant Contact, you easily can find a free or low-cost option that fits your needs. Segmentation—the technique of separating contacts of varying criteria into lists—is an excellent way to reuse templates and tailor your messaging. Skip long blocks of paragraphed information for concise, engaging copy that gives readers a clear next step after interacting with your email. If you have a subscription list, nurture your current subscribers with exclusive deals or content.

Social Media Madness: It doesn’t have to feel crazy.

The pure quantity of social media websites is enough to give any marketing manager a headache. Investing your time in managing all your accounts may seem like a wasteful use of your time, but a strong online presence facilitates the most effective marketing tool of all: word-of-mouth referrals. Knowing the differences between major social sites or apps (Facebook, Twitter, Instagram, YouTube, Snapchat, LinkedIn, Pinterest) helps to decide what content should be shared where. Learning how to use hashtags is especially important for Twitter and Instagram.

Social Media Infographic
The statistical differences between social media.

Before signing up for all the accounts you can get in your URL, truly evaluate your needs as an organization. If accounts go neglected, there is no point in having them. Writing a social media strategy appropriate for the scope of your services and the size of your staff is crucial. It’s better to have one or two highly active accounts than several sparsely populated ones. Social media success relies on conversations with the audiences you want to engage. Don’t know where to start? Explore the use of personas. (If you need examples, you can start here.)

Use Time to Your Advantage

When you plan ahead, you’re able to analyze your resources better to delegate more efficiently where your finances should go. Time is truly your most important asset when combined with a detailed content strategy. Campaigns are like seeds in a garden; you have to plan out the space they need to take root and grow to reap results.

8 Retention Strategies You Need to Grow Your Gym

By Member Solutions

The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more valuable to your business the longer they stay at your gym. So what do you need to do to improve your member retention? You probably already know the answer … Continue reading

How to Run a Holiday Special at Your Karate School

By Duane Brumitt

Karate Holiday Special

The holiday season is one of our biggest trial enrollment times, and it should be yours too if done right! In this article, I will give you the 25,000-foot view of our “Karate for Christmas” holiday special we do every year. Now, don’t get too excited … but we average 50-55 trials from this special every single year! And that’s just our average … Our biggest year ever was 79 paid trials!

Continue reading

Business-Building-Blog-Martial-Arts-Business

How to Increase Membership Sales with Lead Tracking

By Justin Bodamer

Lead tracking is an unsung hero of Martial Arts business management. While it may not sound glamorous, this one simple practice can make your sales team more efficient, your prospects more excited about your school and your members happier with their experience.

Start using a Martial Arts software solution, such as myVolo, to capture and track leads so you can take advantage of these benefits …

lead tracking graph trends Continue reading

business-building-blog-fitness-business

5 Fitness Trends Gym Owners Need to Know for Fall 2016

By Member Solutions

What’s hot right now in the workout world can have a huge impact on your fitness business. When people visit your gym, they’ll be looking for the next big thing … Make sure you’re ready for them! Tap in to these fitness trends to attract new members and ensure your customers are loving your latest, greatest workout. Continue reading

Business-Building-Blog-Martial-Arts-Business

Tools to Grow Your Martial Arts School During Back to School Season

By Member Solutions

back-to-school-413848_960_720How you prepare for Back to School season can dictate the success of your Martial Arts business for the entire year.

For the best results, you need  solid marketing strategies AND the tools and technology to carry out those strategies. The right tools will make your Back to School marketing more effective, your events more profitable and your operations more efficient.

Take a look at our top picks for Back to School tips and tools. Each tip is paired with a list of tools that will help you grow your school. Continue reading

Business-Building-Blog-Martial-Arts-Business

5 Steps to Success for Your Martial Arts Business and You

By Bill Storm

Martial Arts Business SuccessDo you feel like you can never take time off, even for important family events? Do you spend countless hours trying to do it all because you’re afraid your staff just can’t do the job as well as you?

As entrepreneurs, many of us end up feeling trapped by our businesses. We spend every waking minute trying to market better, sell more and drive growth … and our personal lives suffer as a result.

So how do you get to that magical place where your Martial Arts business is stable and profitable AND you have the freedom to take some time for yourself?

To reach that next level, you’ll need a winning strategy, a great team and a mindset for success. Here are some steps to get you started:

 

Continue reading

business-building-blog-fitness-business

1 Easy Trick to Increase Your Gym Membership Sales

By Justin Bodamer

gym membership sales - salespeopleHow well do you really know your sales team?

How well do they handle telephone inquiries? How are they doing with their tours? Are their trials converting to new members?

If you answered any of these questions WITHOUT referencing a number or percentage, then you’re missing out on one of the easiest ways to increase gym membership sales … Continue reading

Business-Building-Blog-Martial-Arts-Business

Summer Events and Marketing Strategies to Drive Revenue for Your Martial Arts Business

By Peter Trikilas

MasterPeters_AnnualPicnicSummer is coming …

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.

For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?

About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.

Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.

Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading

Business-Building-Blog-Martial-Arts-Business

Summer Success Strategies Proven to Help Your Martial Arts Business Thrive

By Member Solutions

Summer Martial Arts KickFor Martial Arts businesses, the Summer months are filled with risk and uncertainty. What if attendance drops? What if students don’t find my classes “fun” in comparison to other Summer activities? What if students take the Summer off … and don’t come back at all?

To survive the Summer, you need to keep attendance up, keep students engaged and prevent those dreaded dropouts… but how?

We asked Dave Kovar and Steve Giroux two highly successful Martial Arts school owners – to tell us how they tackle these challenges and keep their businesses thriving through the Summer.

Here’s what they had to say … Continue reading