Tag Archives: Business Development

business-building-blog-fitness-business

Why Your Gym Needs a Mobile App

By Member Solutions

iphone-410311_960_720

With all the other technology and marketing you invest in for your gym, you’re probably wondering, why does my fitness business need a mobile app? Let’s start with the facts …

  • In 2015, Americans spent an average of 3 hours and 40 minutes per day on their mobile devices. (Source: Flurry Analytics Blog)
  • 87% of Millennials say that their smart phone never leaves their side. (Source: Zogby Analytics)

Based on these statistics, most people spend way more time in mobile apps on their phones than they do in any gym. But with your own mobile app, you’ll be able to interact and create a stronger bond with your members, helping you increase loyalty and retention.  Continue reading

business-building-blog-fitness-business

How to Give the Perfect Gym Tour in 4 Steps

By Member Solutions

The biggest mistake you can make on your gym tour is spending too much time talking about how amazing your facility is … and too little on how your gym meets the needs of your prospect.

It’s natural to want to tell everyone all the great things about your gym. Unfortunately, this isn’t what prospects are looking for. They don’t really care how fast your treadmills go, how many dumbbells you have or that your dressing room was recently repainted. All they care about is having the tools and support they need to reach their goals.

Gym Tour

Continue reading

Business-Building-Blog-Martial-Arts-Business

15 Martial Arts Email Templates To Turn Your Prospects into Sales

By Erik Charles Russell

Email Templatest
Email is critical to the sales follow-up process and can help you book more appointments and increase your membership sales. However, writing effective emails can be time-consuming …

Use my 15 email templates and follow these best practices to optimize your email communications in no time! Continue reading

Business-Building-Blog-Martial-Arts-Business

5 Steps to Success for Your Martial Arts Business and You

By Bill Storm

Martial Arts Business SuccessDo you feel like you can never take time off, even for important family events? Do you spend countless hours trying to do it all because you’re afraid your staff just can’t do the job as well as you?

As entrepreneurs, many of us end up feeling trapped by our businesses. We spend every waking minute trying to market better, sell more and drive growth … and our personal lives suffer as a result.

So how do you get to that magical place where your Martial Arts business is stable and profitable AND you have the freedom to take some time for yourself?

To reach that next level, you’ll need a winning strategy, a great team and a mindset for success. Here are some steps to get you started:

 

Continue reading

Business-Building-Blog-Martial-Arts-Business

Sales Scripts to Improve Your Martial Arts Membership Selling Skills

By Erik Charles Russell

Sales Scripts for Membership SellingIn my last post, I covered how you should respond when a prospective Martial Arts school member insists on getting a price from you over the phone.

The truth is, price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a long-term member, you need to address each and every one of their concerns. Specifically, most prospects will push back on the same four things – location, schedule/time, motivation/commitment and their significant other.

The good news is there’s an easy, fool-proof way to eliminate each of these four objections. To learn how, all you and your staff need to do is practice these simple sales scripts … Continue reading

Business-Building-Blog

3 Ways to Build Your Business from Within Using myVolo Software

By Justin Bodamer

Igraph_pixabayn my last blog post, we talked about tracking your statistics as a way to get a strong handle on your business growth. You’ve used those stats to optimize your enrollment process. Classes are filling up. Everything’s going great.

But where do you go from here? How do you maximize your internal business potential and sustain long-term value?

Fortunately, your business can be earning money well before you turn the key in the morning and long after you close the shutters at night through the online member portal that’s part of myVolo software.

With the portal, your member base has the ability to engage with your business when you’re not even there.

Giving your members this kind of interactive control and convenience leads to higher engagement, which ultimately translates to rock-solid retention.

Continue reading

Business-Building-Blog

How to Overcome Obstacles to Achieve Your Goals [Infographic]

By Member Solutions

“Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.” Booker T. Washington

Limited cash flow … high attrition … finding and enrolling new members. No matter what challenge your membership business faces, imagine if you always knew just how to attack it and turn things around fast.
Continue reading

business-building-blog-fitness-business

How the Mom’s Club Saved My Women’s Fitness Program

By Bill Wakefield

Only a handful of women had shown for hand-weightsour mid-day Fitness class. And that one class wasn’t the only one struggling. My entire Women’s Fitness program was slowing down. I needed to bring it back to life … enroll new Fitness members … but how? With 54 Martial Arts schools within a six-mile radius of my club and nearby 24/7 gyms promoting “no contract” memberships as low as $7.50 a week, I knew external marketing wasn’t the answer. It would be like throwing money out the door to compete to bring in new members. The solution: I started working with what I already had … the mothers of students who need to get fit and want to have fun. It struck me most when I looked at my numbers. I have over 200 students under the age of 7 years … that means I have A LOT of mothers of students that may be looking to get fit. And so began the “Mom’s Club” … Continue reading

business-building-blog-fitness-business

5 Ideas to Create Meaningful Change in Your Fitness Business

By Member Solutions

“Insanity: doing the same thing over and over again and expecting different results.”
Albert Einstein

We’ve all been guilty of a little insanity, don’t you think?

Maybe running the same marketing campaigns and hoping for better, different results than last year.

Or intending to go to educational conferences, but not making the time to do so.

The good news is there’s no better time than the present to create meaningful change in your Fitness business — and stop the insanity. Here are five ideas to get you started. Continue reading