Tag Archives: Barry Von Over

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5 Ways to Enhance Your Martial Arts Graduation Ceremonies – Barry Van Over

By Barry Van Over

200px-graduation_hat.svg1Your Martial Arts school’s graduation should be an event to celebrate your student’s hard work and accomplishments. This is a time to highlight our students’ progress and let them shine. By asking your students questions about basic Martial Arts techniques and quizzing them on the appropriate personal development skill, you will show the audience and parents how the student is developing as a Martial Artist, and as a person.

This is a time for you to be proud of how you are empowering your student”s life, and remind the parents and the students of the benefits they are receiving from their education at your Martial Arts center.

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Transformation – Part 5 of the Premier Success Formula for Martial Arts Schools – Barry Van Over

By Barry Van Over

transformation!Congratulations! If you have been following the details of the Premier Success Formula, you have learned how to, or are ready to experience your transformation … whatever the goal of your transformation happens to be. If you look up the word transformation in the dictionary, the first three definitions you get will be: 1. The act or process of transforming. 2. The state of being transformed. 3. Change in form, appearance, nature, or character.

The words used in these definitions – ACT, PROCESS, STATE, and CHANGE – really unveil the secret to not just your transformation, but to the entire Premier Success Formula. The secret is that …

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Determination – Part 4 of the Premier Success Formula for Martial Arts Schools – Barry Van Over

By Member Solutions

DeterminationIn our past discussion of the Premier Success Formula, you discovered what motivates you, you understand the need to seek a true education in the business of the Martial Arts, you can clearly visualize what you want to achieve, and you know why you have the personal calling to achieve it. That is a great start! Now you will need to implement our next step if you plan on truly succeeding, Step 4 = Determination.

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Visualization – Part 3 of the Premier Success Formula for Martial Arts Schools – Barry Van Over

By Member Solutions

VisualizationIn our overview of the Premier Success Formula, so far we have gotten motivated in Part 1, and discovered the importance of receiving a true education in Part 2 along with the importance of seeking the knowledge of others that have obtained the success we want. Now it is time to move on to Part 3 and truly visualize exactly what we want.

Visualization is a very powerful tool. The old saying and lesson we teach our young Martial Art students: “If you can see it, and you believe it, you can achieve it.” is so true! Successful people do not achieve great things by accident. Successful people clearly see and define what they want.

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Education – Part 2 of the Premier Success Formula for Martial Arts Schools – Barry Van Over

By Member Solutions

Education – Part 2 of the Premier Success Formula for Martial Arts Schools – Barry Van OverPart 1 of our Premier Success Formula covered Motivation. We discussed the understanding that for anyone to obtain real success in any endeavor that they must look at what really motivates them to achieve that success. As we discovered, true motivation is derived from results. This means that many people begin striving for success in an area that they have an interest in, but not yet really with the true motivation to succeed. Their motivation comes from the image they see in their future of what their result could be. So their motivation to begin is a fictitious, false sense of motivation at best.

This makes our next part of the Premier Success System even more important, Education. Education will deliver the real results to spark the true motivation necessary to achieve great success and propel a person’s achievement to amazing levels.

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Motivation – Part 1 of the Premier Success Formula for Martial Arts Schools – Barry Van Over

By Member Solutions

Motivation – Part 1 of the Premier Success Formula for Martial Arts Schools – Barry Van OverFor an owner to be successful in the Martial Arts industry he or she has to at some point wear many hats. We have to be the instructor, marketing expert, public relations person, personal development coach, manager, and even the janitor. For us to accomplish all that we must to become successful, we have to stay motivated.

Ah, that ever easy word to say, but increasingly difficult to stay, MOTIVATED. By definition it means providing a reason to act. If you do not understand what I am talking about, motivation is what you need when you have conducted your fourteenth school talk of the week and have sixteen more to go. It is what is needed when you are getting ready to go check lead boxes, to pass out 500 invitations, make another cold call to prospects, to teach that ninth high-energy class of the day, or to work that sixtieth hour for the week!

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Turning Your Martial Arts School into a Personal Development Center for Your Students – Part 3 – Barry Van Over

By Member Solutions

In Part 1 of this series, I highlighted three main reasons why it is important to effectively teach mental benefits to your students. Then in Part 2, I reviewed four opportunities owners and instructors have to promote the personal development of their students.

Turning Your Martial Arts School into a Personal Development Center for Your StudentsIn this last installment, I’ll discuss classroom techniques you and your instructors can use right away to support and reinforce mental benefits and personal development.

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Turning Your Martial Arts School into a Personal Development Center for Your Students – Part 1 – Barry Van Over

By Member Solutions

The Martial Arts industry is growing and changing rapidly. Comparing our industry to that of our big brother, the health club industry, a billion dollar per year industry, and we are still babies but developing fast. With some single schools grossing 100k per month and some Martial Art supplies companies grossing hundreds of millions per year, shows that our industry is becoming big business.

As with any big business, once the investors on Wall Street notice our growth, they will see opportunity, and then things will get really exciting. For now the exciting part is that with any industry, the best time to invest is at the beginning point of major growth, right before the explosion.

The Martial Arts industry is now at that critical point of growth and you should be investing in your schools. You should be investing in the education that will allow you to be an instructor of personal development through the Martial Arts. The schools that will succeed and profit the most during our industry’s growth will be the ones that can have the greatest impact on their students’ and families’ lives – the ones that can change the way people feel about themselves, developing character and confidence in their members, and guide their members to be leaders in their community.

The top schools in the country already realize this and are in the business of personal development through Martial Arts … not just in the business of selling Martial Arts lessons. For any school and organization to grow with our industry in the future they must know how to and implement the instruction of personal development skills in their students. There are three main reasons to why it is important to effectively teach mental benefits to your students.

One, to empower your students lives through Martial Arts. This is why we should be in business in the first place. Whether we are building confidence through self defense, increasing a student’s concentration and focus, instilling discipline and respect to troubled youth, or helping someone to live longer through physical fitness, we can have a tremendous impact on our students lives.

Two, so we can be seen as educators in our community. If we want the Martial Arts to be seen as more than just a sport or an activity, if we want to be respected like teachers or doctors, if we want to receive $175.00 [≈ Low-end bicycle] per month for tuition, we have to be regarded as educators through Martial Arts.

Three, to re-sale, remind and re-educate your students and parents on the benefits of continuing to train at our school. Like any other business, we are only as valued as our clients perceive us to be at the moment. By routinely teaching and instilling personal development skills in our students, we can continuously remind the students and parents of why they came to train at our school in the first place.

Some schools do not let the parents in the classroom to view the children’s classes. One of the best opportunities to remind the parents about your skills as an educator is to allow them to view your high-energy, benefit-driven classes. Put some chairs along the walls in your classes and watch your retention rate increase.

Like many service industries, we are funded from the discretionary income of our clients. If finances get difficult for a student, and you are not having a personal impact on the student’s life, if you are seen to them as an activity, you will be the first service they cut out of their budget. If you want to upgrade your students to a different experience on their journey to their black belt, raise their price for tuition and have them commit to another three year program, then you must be able to re-sell your clients the benefits of your service by reminding them of your ability to educate and instill in them the skills of personal development.

Barry Van Over is the president of Martial Arts Management Group. Through his consulting and services company, Barry has helped hundreds of Martial Arts school owners maximize their profits and reach their business goals. The success of Martial Arts Management Group has allowed Barry to form one of the world’s largest organizations of studios, Premier Martial Arts, which has locations throughout the United States, Canada, and Great Britain.
Visit  Martial Arts Management Group today at www.martialartsmg.com.

Read Barry’s articles on retention and student membership agreements HERE.

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The Importance of Building Rapport on the Floor! – Barry Van Over

By Member Solutions

I feel that the greatest strengths that any Martial Arts school can have is the quality of instruction that they offer to their students.

Let’s face it, an instructor is only as good as their last class – meaning that whatever perspective a student had when they left their last class, is the way they now feel about your school.

It only takes a few “bad” classes before a student starts to lose enthusiasm for your program. I always tell my instructors that a student should leave our classes with the same feeling as if they just left Disney World. Our classes should be the most exciting part of a student’s day. If we do a great job on the floor, a student should always leave wanting more!

Teaching a high-energy class is only part of accomplishing this goal. Giving the student a feeling that we also have a personal interest in their success, making them feel a connection through the student-instructor relationship, and frankly that we even know that they exist, will bring to them a sense of confidence in us as their instructors, a feeling of connection, and a willingness to give us their best performance. This can only be accomplished by the willingness of the owners and instructors to have an open mind, understanding that there is always the need to continue to learn and improve their instruction, and to give their students their best performance.

Learning to build a rapport with your students should be part of every school’s plan in providing super customer service
. Paying attention to detail in class management with drills for skills, mat chats, A/B days, and high-energy classes is only part of the equation to insure that a student can’t wait to come back for their next class.

By constantly trying to find ways to build better rapport with your students, you will find that your student’s level of interest will increase leading to better performance in their technique, developing more confidence in themselves, and improving their retention.

The Three Contacts Method
There are three ways that we should make contact with each of our students in each class that they attended:

#1
The first is by using the one word that everyone loves to hear the most … their name. Make sure your instructors know every name of all of your students, and that they use each student’s name in their class. As they are giving their one-second compliments, have them simply use the student’s name. “Good job Timmy!”, “Nice kicks Sarah!”, “Looking good Chelsea!”. Use these one-second compliments and call the student’s names at any time they are performing in the class. This acknowledgement will motivate them to try even harder, giving you 100% effort and making them feel that you care enough to notice their performance.

#2
The next contact is by using a physical pat on the shoulder (only the shoulders!) to show that you are noticing or acknowledging them. This can be done when an instructor is walking the lines and giving them a one-second compliment or simply when an instructor is walking by a student in the school. A pat on the shoulders as you say “How are you today?”, “You were great in class today!”, or “Wow, your kicks were awesome in class!” will go a long way to let your students know that you are aware of their performance and make them feel rewarded.

#3
Finally, eye contact is very important in building rapport when speaking to any group of people. Making eye contact with someone when speaking to a group, even if it is for just for a second, will make a powerful connection between you and that member of your audience and will help keep the interest of the participant in what you are saying. When addressing a group, train yourself to make eye contact with as many people as possible, scan the entire room and remember when making eye contact with people in the back of the audience, you appear to be looking at more of the entire group. Making eye contact will insure that the participants feel that you are talking to them, that they are a part of what you are saying, and that you care.

Barry Van Over is the president of Martial Arts Management Group. Through his consulting and services company, Barry has helped hundreds of Martial Arts school owners maximize their profits and reach their business goals. The success of Martial Arts Management Group has allowed Barry to form one of the world’s largest organizations of studios, Premier Martial Arts, which has locations throughout the United States, Canada, and Great Britain.

Read Barry’s articles on retention and student membership agreements HERE.