Tag Archives: Back to School


Tools to Grow Your Martial Arts School During Back to School Season

By Member Solutions

back-to-school-413848_960_720How you prepare for Back to School season can dictate the success of your Martial Arts business for the entire year.

For the best results, you need  solid marketing strategies AND the tools and technology to carry out those strategies. The right tools will make your Back to School marketing more effective, your events more profitable and your operations more efficient.

Take a look at our top picks for Back to School tips and tools. Each tip is paired with a list of tools that will help you grow your school. Continue reading


From the Advisory Team: Their Best Back to School Advice

By Member Solutions

school-busIt’s here! The busiest time of year for Martial Arts schools … the Back to School season. This is the time to fill your school with new students and secure a healthy bottom line.

And it’s critical that you do so. According to Frank Silverman, Executive Director of the Martial Arts Industry Association (MAIA), “80% of Martial Arts schools live or die based on Fall enrollment results.”

How will you make sure your business thrives? We asked our Advisory Team members to
share their wisdom.

Question: What’s your best advice — marketing or otherwise — to ensure a successful Back to School season?

Continue reading


Making Direct Mail Part of Your Back-to-School Marketing Campaign

By Steve Giroux

mailboxI’m a huge fan of using direct mail to market my Martial Arts studio. Being just outside of Boston, Massachusetts, I’ve always had to find creative, low-cost alternatives to my marketing. My overhead has always been high, so a costly marketing plan has never been an option for me.

When I first started to use direct mail as part of my marketing plan, I did everything wrong and wasted a lot of money. The difference between then and now is that I have a strategy. My ads work, my list is hot, and it’s coupled with an email.

Continue reading


From the Advisory Team: Marketing Must Dos for a Successful Back-to-School Season

By Member Solutions

The Back-to-School season is coming … the time to fill your school with new students and secure a healthy bottom line.

We recently asked the Member Solutions Business Advisory Team for their marketing must dos to maximize new student enrollments during the Back-to-School season.

Continue reading

4 Pillars for Back-to-School Marketing Success

By Fred DePalma

school-busMarketing, marketing, marketing. As we all know, we have to consistently get new students in the school in order to grow our student base. Marketing is often an overwhelming part of running our schools, but if we break it down into seasonal pillars it makes it seem more manageable.

The back-to-school season is one of the seasonal marketing pillars and is the pillar we need to start focusing on now. Many schools start back in the middle of August so it is important to start planning now so everything is ready to implement by the middle of August. Continue reading


How to Kick-Start New Martial Arts Student Enrollments This Fall – Duane Brumitt

By Duane Brumitt

smart_ideaThe Back-to-School season is an exciting time for Martial Arts school owners — and if done right, can make quite an impact on your bottom line. Hopefully you’ve already been thinking about what you’re going to do for this “2 month season”.

In this article, I’ll share a few of the initiatives we implement to step up new student enrollments at Tri-Star Martial Arts Academy: Continue reading


How to Get Students to Return to Martial Arts Training After the Summer – Steve Giroux

By Steve Giroux

It’s August and you’re likely busy planning for the Back-to-School season. While you devise your plan to bring in lots of new students, it’s also important to bring your existing students back in and training.

In a previous article, Creating a System to Improve Your Summer Attendance, I talked about creating a private lesson voucher system for those who missed their lessons over the Summer. Having a voucher system in place has helped me tremendously with student retention, allowing our existing students to ease back into training and to get excited about karate again.

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Increase Back-to-School Enrollments & Revenue with Online Registrations – Angela Summa

By Angela Summa

describe the imageBeing prepared for the Back-to-School season is just as important, if not more important, as preparing for a new calendar year. Back-to-School time means kids are back to an in-school routine ― and parents are feverishly trying to schedule out all of the after-school activities for their children.

Continue reading


Back to School Means Back to Work – Tony Santomauro

By Member Solutions

I hope everyone enjoyed their summer and is prepared to take advantage of the “Back to School” season. This signifies some anxiety for our children, but, it kicks off the start of the new “sign-up” season for Martial Arts schools.

September and October are the busiest months of the year for Martial Arts schools. I liken them to the January/February months for health and fitness clubs. As usual the change in season has parents searching for new activities for their children to participate in. If you haven’t experienced a “rush” of new membership inquiries and member enrollments by now, you will shortly.

The most successful Martial Arts schools are those that plan ahead to succeed. They make things happen, not let them happen. Hopefully you are working your plan that was put in place back in January.

Continue reading


Escaping the “Revolving Door” – 3 Ways to Regain Your Martial Arts Students after the Summer – Kristen Campbell

By Member Solutions

The back-to-school season is coming … a time when most schools will be hopping with renewed energy and selling new memberships left and right.

All’s good, but what happened to your students who took the summer off? They haven’t been to class for a good two months. Your staff has tried to get in touch with them but hasn’t been able to connect. Now after being away from training for so long, most of these students feel uneasy to return… so uneasy that some have decided not to continue training at all.

Sound familiar? It’s the start of the classic revolving door syndrome … the pattern of replacing old students with new … never being able to make any headway … never growing a solid student base.

Don’t let this happen to you! Taking a little time to communicate and re-connect with your existing students is well worth the effort and will help you solidify your student base so you can continue growing your business.

Below are three tips to regain your Martial Arts students after they take the summer off. Make note of each, then add to the list by commenting below:

Communications is the foundation of any effective member retention plan. A quick call or an e-mail about your services, new classes, and upcoming events shows you care and allows you to re-connect with your students and students’ parents.

Start by going through your member list to see who hasn’t been in for a while and who took the summer off. If you are a Member Management Solution user, you can easily run a report within the software.

Total your list and make note of how many e-mail addresses and phone numbers you have. Split the list between you and your staff to start making calls and sending e-mails. If you have both e-mail and phone number, place a call and shoot out an e-mail to optimize communications.

2)    Hold a Back-to-School Party
Hosting a back-to-school party is a great way to get your students and their friends to your school. Make it fun and exciting with prizes that reinforce your retention efforts. For example, give out a prize for a free private. Students will enjoy winning, and, at the same time, you are providing an incentive for students and their friends to come back to your school for more.

3)    Offer complimentary private lessons
Pair the above two tips with an offer for a complimentary private lesson. Communicate this offer in your phone calls and e-mails, and give out certificates for a free private lesson as a prize at your back-to-school party. Most students will appreciate the one-on-one instruction to ease their way back into training.

Now it’s your turn. What are you doing to grow your school and close that revolving door?

Add to the list by commenting below.

Kristen Campbell is a Marketing Specialist with Member Solutions.

Try out our Online Event Registration System !

Use Event Manager to easily manage and market your school events online. Event Manager provides over a dozen event templates to help get you started, including a back-to-school party form and a Halloween party form.