The back-to-school season is coming … a time when most schools will be hopping with renewed energy and selling new memberships left and right.
All’s good, but what happened to your students who took the summer off? They haven’t been to class for a good two months. Your staff has tried to get in touch with them but hasn’t been able to connect. Now after being away from training for so long, most of these students feel uneasy to return… so uneasy that some have decided not to continue training at all.
Sound familiar? It’s the start of the classic revolving door syndrome … the pattern of replacing old students with new … never being able to make any headway … never growing a solid student base.
Don’t let this happen to you! Taking a little time to communicate and re-connect with your existing students is well worth the effort and will help you solidify your student base so you can continue growing your business.
Below are three tips to regain your Martial Arts students after they take the summer off. Make note of each, then add to the list by commenting below:
Communications is the foundation of any effective member retention plan. A quick call or an e-mail about your services, new classes, and upcoming events shows you care and allows you to re-connect with your students and students’ parents.
Start by going through your member list to see who hasn’t been in for a while and who took the summer off. If you are a Member Management Solution user, you can easily run a report within the software.
Total your list and make note of how many e-mail addresses and phone numbers you have. Split the list between you and your staff to start making calls and sending e-mails. If you have both e-mail and phone number, place a call and shoot out an e-mail to optimize communications.
2) Hold a Back-to-School Party
Hosting a back-to-school party is a great way to get your students and their friends to your school. Make it fun and exciting with prizes that reinforce your retention efforts. For example, give out a prize for a free private. Students will enjoy winning, and, at the same time, you are providing an incentive for students and their friends to come back to your school for more.
3) Offer complimentary private lessons
Pair the above two tips with an offer for a complimentary private lesson. Communicate this offer in your phone calls and e-mails, and give out certificates for a free private lesson as a prize at your back-to-school party. Most students will appreciate the one-on-one instruction to ease their way back into training.
Now it’s your turn. What are you doing to grow your school and close that revolving door?
Add to the list by commenting below.
Kristen Campbell is a Marketing Specialist with Member Solutions.
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