Martial Arts

How to Run a Holiday Special at Your Karate School

By Duane Brumitt

Karate Holiday Special

The holiday season is one of our biggest trial enrollment times, and it should be yours too if done right! In this article, I will give you the 25,000-foot view of our “Karate for Christmas” holiday special we do every year. Now, don’t get too excited … but we average 50-55 trials from this special every single year! And that’s just our average … Our biggest year ever was 79 paid trials!

Continue reading

8 Ways to Maximize Profits Through Retention

By Member Solutions

8WaytoMaximizeProfitsThroughRetention

Acquiring a new customer costs between 4 and 10 times more than it does to keep an existing one. This means that, in order to reach peak profitability, you need to maximize your customer lifetime value – the total profit your business makes from a given customer.

To increase customer lifetime value, you’ll need to use tactics that boost satisfaction and loyalty, improve your retention rate and encourage repeat purchases. Continue reading

Business-Building-Blog-Martial-Arts-Business

Cyberbullying Infographic for Parents of Martial Arts Students

By Member Solutions

person-woman-apple-iphone-largeFor years, the Martial Arts community has been a major supporter National Bullying Prevention Awareness Month, which takes place in October. Many Martial Artists  are publicly recognized as authorities on bullying prevention techniques, self-defense and personal safety.

Recently, bullying has entered a new frontier – the internet. With the rise of cyberbullying, Martial Arts school owners are working to bring awareness to this serious issue and its devastating consequences.

To help with this goal, Member Solutions developed an infographic to help educate parents about the dangers of cyberbullying. Readers will learn facts, warning signs and tips for how to handle cyberbullying.

Download Cyberbullying Infographic

Continue reading

Business-Building-Blog-Martial-Arts-Business

How to Increase Membership Sales with Lead Tracking

By Justin Bodamer

Lead tracking is an unsung hero of Martial Arts business management. While it may not sound glamorous, this one simple practice can make your sales team more efficient, your prospects more excited about your school and your members happier with their experience.

Start using a Martial Arts software solution, such as myVolo, to capture and track leads so you can take advantage of these benefits …

lead tracking graph trends Continue reading

Business-Building-Blog-Martial-Arts-Business

Tools to Grow Your Martial Arts School During Back to School Season

By Member Solutions

back-to-school-413848_960_720How you prepare for Back to School season can dictate the success of your Martial Arts business for the entire year.

For the best results, you need  solid marketing strategies AND the tools and technology to carry out those strategies. The right tools will make your Back to School marketing more effective, your events more profitable and your operations more efficient.

Take a look at our top picks for Back to School tips and tools. Each tip is paired with a list of tools that will help you grow your school. Continue reading

Business-Building-Blog-Martial-Arts-Business

15 Martial Arts Email Templates To Turn Your Prospects into Sales

By Erik Charles Russell

Email Templatest
Email is critical to the sales follow-up process and can help you book more appointments and increase your membership sales. However, writing effective emails can be time-consuming …

Use my 15 email templates and follow these best practices to optimize your email communications in no time! Continue reading

Business-Building-Blog-Martial-Arts-Business

5 Steps to Success for Your Martial Arts Business and You

By Bill Storm

Martial Arts Business SuccessDo you feel like you can never take time off, even for important family events? Do you spend countless hours trying to do it all because you’re afraid your staff just can’t do the job as well as you?

As entrepreneurs, many of us end up feeling trapped by our businesses. We spend every waking minute trying to market better, sell more and drive growth … and our personal lives suffer as a result.

So how do you get to that magical place where your Martial Arts business is stable and profitable AND you have the freedom to take some time for yourself?

To reach that next level, you’ll need a winning strategy, a great team and a mindset for success. Here are some steps to get you started:

 

Continue reading

Business-Building-Blog-Martial-Arts-Business

Use Facebook Live to Drive More Members to Your Martial Arts School [VIDEO]

By Alexandria Buzzell

Facebook’s new live video stream is a fun, powerful tool for getting in front of prospective members and staying in touch with your Martial Arts students. Video is by far the most popular type of media on Facebook, and live video means even better interaction and engagement.

Watch my recent video or download the infographic to get my tips for how Facebook Live can help grow your Martial Arts school, how to make your videos stand out and which topics will be a hit with your viewers.
Continue reading

Business-Building-Blog-Martial-Arts-Business

Sales Scripts to Improve Your Martial Arts Membership Selling Skills

By Erik Charles Russell

Sales Scripts for Membership SellingIn my last post, I covered how you should respond when a prospective Martial Arts school member insists on getting a price from you over the phone.

The truth is, price is just one of the objections you’ll face during membership selling. In order to turn a hesitant prospect into a long-term member, you need to address each and every one of their concerns. Specifically, most prospects will push back on the same four things – location, schedule/time, motivation/commitment and their significant other.

The good news is there’s an easy, fool-proof way to eliminate each of these four objections. To learn how, all you and your staff need to do is practice these simple sales scripts … Continue reading

Business-Building-Blog-Martial-Arts-Business

Summer Events and Marketing Strategies to Drive Revenue for Your Martial Arts Business

By Peter Trikilas

MasterPeters_AnnualPicnicSummer is coming …

Anyone who follows the show Game of Thrones knows the famous saying, “Winter is coming,” which is a warning of difficult times to come.

For most Martial Arts and Fitness-based businesses, Fall and Winter tend to be our best times of the year, with high enrollment and phenomenal retention, while Spring and Summer tend to be the most challenging and slowest. This begs the question, why can’t Spring and Summer be the same as the rest of the year?

About four years ago, I noticed that my accounts receivable were down nearly 25% during June, July and August. Summer became the worst time of the year for me and my business. It seemed like a struggle just to make it through.

Fast forward to a few years later, I can now honestly say that I look forward to Spring and Summer as much as Fall and Winter. With proper coordination, event planning and marketing, any season can be a success.

Here are a few ideas that I have implemented as part of my program to help keep my classes busy and drive new members into my school … Continue reading