Fitness

8 Creative New Year Marketing Ideas for Your Fitness Business

By Member Solutions

New Year Fitness Marketing

On January 1st, your business will see an influx of prospective members who’ve made resolutions to live fitter, healthier lives. But how do you make sure they choose your business over your competitor?

Whether you’re looking for a new marketing tactic to try this New Year, or you want to improve upon what you did last year, this list will help you hone your marketing during this crucial season for your fitness business. Continue reading

8 Retention Strategies You Need to Grow Your Gym

By Member Solutions

The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more valuable to your business the longer they stay at your gym. So what do you need to do to improve your member retention? You probably already know the answer … Continue reading

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Why Your Gym Needs a Mobile App

By Member Solutions

iphone-410311_960_720

With all the other technology and marketing you invest in for your gym, you’re probably wondering, why does my fitness business need a mobile app? Let’s start with the facts …

  • In 2015, Americans spent an average of 3 hours and 40 minutes per day on their mobile devices. (Source: Flurry Analytics Blog)
  • 87% of Millennials say that their smart phone never leaves their side. (Source: Zogby Analytics)

Based on these statistics, most people spend way more time in mobile apps on their phones than they do in any gym. But with your own mobile app, you’ll be able to interact and create a stronger bond with your members, helping you increase loyalty and retention.  Continue reading

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How to Give the Perfect Gym Tour in 4 Steps

By Member Solutions

The biggest mistake you can make on your gym tour is spending too much time talking about how amazing your facility is … and too little on how your gym meets the needs of your prospect.

It’s natural to want to tell everyone all the great things about your gym. Unfortunately, this isn’t what prospects are looking for. They don’t really care how fast your treadmills go, how many dumbbells you have or that your dressing room was recently repainted. All they care about is having the tools and support they need to reach their goals.

Gym Tour

Continue reading

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5 Fitness Trends Gym Owners Need to Know for Fall 2016

By Member Solutions

What’s hot right now in the workout world can have a huge impact on your fitness business. When people visit your gym, they’ll be looking for the next big thing … Make sure you’re ready for them! Tap in to these fitness trends to attract new members and ensure your customers are loving your latest, greatest workout. Continue reading

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1 Easy Trick to Increase Your Gym Membership Sales

By Justin Bodamer

gym membership sales - salespeopleHow well do you really know your sales team?

How well do they handle telephone inquiries? How are they doing with their tours? Are their trials converting to new members?

If you answered any of these questions WITHOUT referencing a number or percentage, then you’re missing out on one of the easiest ways to increase gym membership sales … Continue reading

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5 Spring Cleaning Tips to Accelerate Membership Business Efficiency

By Justin Bodamer

Spring Cleaning SuppliesBecause it’s Spring, many of you are thinking of ways to cut clutter in your homes and businesses. For your Martial Arts or Fitness business, Spring cleaning involves more than just dusting off old filing cabinets – you need to make improvements to your organizational system that will benefit your business all year long.

Here are some quick tips for eliminating clutter and getting your business running efficiently: Continue reading

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Help! What’s a Good Member Retention Rate for Fitness and Martial Arts Programs?

By Joe Galea

“We offer Martial Arts classes along with Kickboxing and Boxing classes. I’m curious, what is a good retention rate to go after? Also, how do I determine retention rates for each of my programs?”

MSI_RetentionArrowJoe Galea’s Answer on What’s Good and What’s Bad When Talking Retention Rates:

It’s really difficult to suggest generic guidelines for retention. For one thing, your retention rate (or retention percentage) will surely vary between your programs. Martial Arts will tend to be stronger than general Fitness, and special programs such as Kickboxing or Boxing, can go either way. Continue reading

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Help! Should I Have Social Media Icons on My Website? [VIDEO]

By Timothy Sarazen

Many Martial Arts schools and Fitness clubs have social media integrated on their websites. However, some owners are concerned that these links may be distractions.

One school owner commented recently that, “after going to the effort of getting prospects to my site, the last thing I want them doing is clicking back to Facebook, YouTube, etc. and getting sidetracked by all the distractions.”

Is this a reason to remove social media icons from your website? What is the value of keeping these links?

In this video, I share recommendations for how and where you should be using social media icons. More importantly, I explain why using them correctly will make your website more effective and benefit your business. Continue reading

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What Do I Do When a Prospective Member Insists on Getting a Price from Me? [VIDEO]

By Erik Charles Russell

You’re on the phone with a prospect interested in joining your Martial Arts school or Fitness club. You excitedly describe your classes, facility, and staff, looking forward to the moment when you can invite them in for a visit.

Suddenly, they interrupt to ask the question you dread … They insist on knowing your price. You swallow hard, nervous that as soon as they hear your number, the conversation will be over.

But, there’s no need to panic. There is an easy, effective way to handle this scenario that every owner and staff member should know. That’s why I created this video to help you address this difficult question and keep the conversation on track. Continue reading