Fitness

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How to Give the Perfect Gym Tour in 4 Steps

By Member Solutions

The biggest mistake you can make on your gym tour is spending too much time talking about how amazing your facility is … and too little on how your gym meets the needs of your prospect.

It’s natural to want to tell everyone all the great things about your gym. Unfortunately, this isn’t what prospects are looking for. They don’t really care how fast your treadmills go, how many dumbbells you have or that your dressing room was recently repainted. All they care about is having the tools and support they need to reach their goals.

Gym Tour

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5 Fitness Trends Gym Owners Need to Know for Fall 2016

By Member Solutions

What’s hot right now in the workout world can have a huge impact on your fitness business. When people visit your gym, they’ll be looking for the next big thing … Make sure you’re ready for them! Tap in to these fitness trends to attract new members and ensure your customers are loving your latest, greatest workout. Continue reading

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1 Easy Trick to Increase Your Gym Membership Sales

By Justin Bodamer

gym membership sales - salespeopleHow well do you really know your sales team?

How well do they handle telephone inquiries? How are they doing with their tours? Are their trials converting to new members?

If you answered any of these questions WITHOUT referencing a number or percentage, then you’re missing out on one of the easiest ways to increase gym membership sales … Continue reading

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5 Spring Cleaning Tips to Accelerate Membership Business Efficiency

By Justin Bodamer

Spring Cleaning SuppliesBecause it’s Spring, many of you are thinking of ways to cut clutter in your homes and businesses. For your Martial Arts or Fitness business, Spring cleaning involves more than just dusting off old filing cabinets – you need to make improvements to your organizational system that will benefit your business all year long.

Here are some quick tips for eliminating clutter and getting your business running efficiently: Continue reading

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Help! What’s a Good Member Retention Rate for Fitness and Martial Arts Programs?

By Joe Galea

“We offer Martial Arts classes along with Kickboxing and Boxing classes. I’m curious, what is a good retention rate to go after? Also, how do I determine retention rates for each of my programs?”

MSI_RetentionArrowJoe Galea’s Answer on What’s Good and What’s Bad When Talking Retention Rates:

It’s really difficult to suggest generic guidelines for retention. For one thing, your retention rate (or retention percentage) will surely vary between your programs. Martial Arts will tend to be stronger than general Fitness, and special programs such as Kickboxing or Boxing, can go either way. Continue reading

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Help! Should I Have Social Media Icons on My Website? [VIDEO]

By Timothy Sarazen

Many Martial Arts schools and Fitness clubs have social media integrated on their websites. However, some owners are concerned that these links may be distractions.

One school owner commented recently that, “after going to the effort of getting prospects to my site, the last thing I want them doing is clicking back to Facebook, YouTube, etc. and getting sidetracked by all the distractions.”

Is this a reason to remove social media icons from your website? What is the value of keeping these links?

In this video, I share recommendations for how and where you should be using social media icons. More importantly, I explain why using them correctly will make your website more effective and benefit your business. Continue reading

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What Do I Do When a Prospective Member Insists on Getting a Price from Me? [VIDEO]

By Erik Charles Russell

You’re on the phone with a prospect interested in joining your Martial Arts school or Fitness club. You excitedly describe your classes, facility, and staff, looking forward to the moment when you can invite them in for a visit.

Suddenly, they interrupt to ask the question you dread … They insist on knowing your price. You swallow hard, nervous that as soon as they hear your number, the conversation will be over.

But, there’s no need to panic. There is an easy, effective way to handle this scenario that every owner and staff member should know. That’s why I created this video to help you address this difficult question and keep the conversation on track. Continue reading

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Did You Know? myVolo Software Integrates with 6 Systems

By Justin Bodamer

Integration with myVoloLooking to connect with your members through email and text messages? Want to give your members round the clock access to your facility? Need to streamline management of your membership contracts and accounting systems?

You’ll be happy to know myVolo software integrates with a solution for each of your needs. You can connect all your systems with myVolo to create a single point of access to efficiently manage all aspects of your membership business.
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Member Solutions Business Building Blog: 5 Most Popular Posts of 2015

By Kristen Campbell

Top 5Looking for quick, easy tips that’ll positively impact your business numbers – all the way from sales to retention? … Wish to keep your business buzzing each and every month – no matter the time of year? … Check out our top five blog posts of 2015.

Each post is packed with tips that are easy to implement and proven to make a meaningful difference.

Give them a read, then let us know which is your favorite by commenting below.  Continue reading

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Do These 5 Things for Your Business BEFORE Ringing in the New Year

By Chuck Heacock

business_plan_imageEvery year, I get asked the same question: “What can I do to get ready for January?”

My answer is: It’s not January you should be thinking about. You should be thinking about how successful the entire year will be.

So, if you’re taking the time to read this, and preparing for January, keep your calendar out a bit longer and map out the year.

The start to a successful plan is the first step. Here are a few things that I hope will help you take that first step to a very successful 2016:
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