The biggest mistake you can make on your gym tour is spending too much time talking about how amazing your facility is … and too little on how your gym meets the needs of your prospect.
It’s natural to want to tell everyone all the great things about your gym. Unfortunately, this isn’t what prospects are looking for. They don’t really care how fast your treadmills go, how many dumbbells you have or that your dressing room was recently repainted. All they care about is having the tools and support they need to reach their goals.