Fitness

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Help! Our Front Desk is Costing Us New Members

By Chuck Heacock

Please-Help-Me-HandWe’re in the middle of the New Year’s resolution rush, but no one is joining. We think our front desk and approach to sales might be scaring people away.

Can you give us some tips to make our facility more welcoming, so it’s likely members join?

Chuck Heacock’s Answer on Making Your Front Desk More Inviting and Sales Approach Less Intimidating

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What You Need to Know to Increase Leads and Membership Sales

By Justin Bodamer

blue-graphIf your members are the lifeblood of your business (and they should be) – then tracking their behavior is what keeps the blood pumping.

Being able to regularly and systematically track, assess and triage weak spots in your membership strategy will not only keep your business running smoothly, it will also spotlight areas of opportunity to grow even further.

Here’s what you need to know to generate leads and drive more membership sales:

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A Quick Guide to Raising Fitness Membership Prices

By Joe Galea

In last week’s post, Help! Should I Discount Paid in Full Memberships?, I covered the impact discounted paid in full memberships can have on immediate and future cash flow.

Up-ArrowAnother strategy to increase cash flow: raise your membership price. But what conditions warrant an increase?

It’s generally a good sign that you can increase your membership price if more than 15% of your memberships are paid in full.

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Help! Should I Discount Paid in Full Memberships?

By Joe Galea

I need more cash for my business. I’m considering offering a discount on a one-year membership if the member pays in full. Is this a wise move?

question-markJoe Galea’s Answer on Discounting Memberships that are Paid in Full:

Thanks for your question! Before I answer, I want to make sure we’re on the same page with the definition of cash flow. Cash flow is simply the movement of money in and out of your membership business.

If cash flow is good, there is always cash on hand for the daily operation of your business. When cash flow isn’t so good, you may need to enter into loans of some sort to survive.

Many factors will enhance or kill your current cash flow, as well as the cash flow you have on hand in the future.

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4 Ways to Build Solid Customer Relationships in Your Fitness Business

By Justin Bodamer

Fitness-MembersAre you focusing as much energy on your current members as you are on your new ones?

As I’m sure you’re aware, having engaged, happy customers not only helps make your business more successful, but it also makes your job worth going to every day. When you open your doors on day one, it’s pretty easy to remember the important details of your first clients’ lives; birthdays, family events, career successes.  As with any relationship, these are the details that form strong bonds and create customers that will stay with you for a long time.

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Need More Event Sign-Ups? 3 Event Manager Software Tips to Increase Your Turnout

By Member Solutions

A camp. A clinic. A tournament. No matter what type of event you’re hosting, you have to get the word out and you need to get people to sign up for it. However, getting a significant amount of event sign-ups is no simple task.

Fortunately, online registration tools, like our Event Manager software solution, make it easy to do so.

Event Manager online registration software enables you to go paper-free by taking your event sign-ups and payment processing online. The software also comes loaded with management and marketing tools to promote events and accelerate registrations.

Here are three of the newer features you can use right away to maximize your turnout and get more event sign-ups:
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How the Mom’s Club Saved My Women’s Fitness Program

By Bill Wakefield

Only a handful of women had shown for hand-weightsour mid-day Fitness class. And that one class wasn’t the only one struggling. My entire Women’s Fitness program was slowing down. I needed to bring it back to life … enroll new Fitness members … but how? With 54 Martial Arts schools within a six-mile radius of my club and nearby 24/7 gyms promoting “no contract” memberships as low as $7.50 a week, I knew external marketing wasn’t the answer. It would be like throwing money out the door to compete to bring in new members. The solution: I started working with what I already had … the mothers of students who need to get fit and want to have fun. It struck me most when I looked at my numbers. I have over 200 students under the age of 7 years … that means I have A LOT of mothers of students that may be looking to get fit. And so began the “Mom’s Club” … Continue reading

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3 Things You Should Always Do to Protect Your Fitness Business

By Andrew Kasmen, Esq.

What if the majority of your staff left and opened up a competing business right around the corner? Or … tomorrow you found out you’re being sued by a student or instructor who was injured during class?

In order to achieve success, you must not only increase revenue, but also maintain and protect your fitness business to support what you’ve worked hard to build.

In this article, I’ll cover three important areas to face head on in order to protect your business and personal assets — and ensure continued business success.

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A Spring Cleaning Checklist to Grow Your Fitness Business

By Member Solutions

Are old, familiar business practices leaving your growth stagnant … muddying up your success?

Spring Cleaning Tools

It’s time to do some Spring cleaning! Not the kind where you take out the Swiffer and remove the dust bunnies. The kind where you evaluate where you are and where you can make changes that will propel your business forward. In other words, it’s time to Spring Forward!

Here’s a starting point to spruce up your business:

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How to (And How Not to) Run Your Martial Arts and Fitness Events

By Korbett Miller

I’ve tried special events. They don’t work. I never get new enrollments from them.”

I’ve said the same thing but I still run special events. Let me tell you why.

I’ve been teaching professionally since 1993, and started working for my well-known instructor right out of business school.

“Light the world on fire”. That was my outlook.

In college, I worked on a project in management class: how to run a Martial Arts school effectively. I produced TV commercials that I was set on using to bring in new enrollments by the dozen.

I moved to Seattle, lived in the back of my instructor’s school and was so excited to start to build my empire. Running events was one of the ways I was going to build that empire. Continue reading