8 Creative New Year Marketing Ideas for Your Fitness Business

By Member Solutions

New Year Fitness Marketing

On January 1st, your business will see an influx of prospective members who’ve made resolutions to live fitter, healthier lives. But how do you make sure they choose your business over your competitor?

Whether you’re looking for a new marketing tactic to try this New Year, or you want to improve upon what you did last year, this list will help you hone your marketing during this crucial season for your fitness business.


1. “Pay Nothing Until the New Year” Promotion

Gyms and studios can get crowded in January. Get new members in the door before the rush with an amazing deal before the end of the year. Get your prospects’ attention with an offer to “Pay Nothing Until the New Year” on their annual membership.


2. Free Nutrition Tips, Exercise Guides and More

Prospects and members need to believe that you can help them reach their fitness goals. Before the New Year, put together a fitness tool kit for your members – including meal plans, exercise guides, workout schedules and health tips. If you give them everything they need to succeed, they won’t go anywhere else.

Hint: You can pair these freebies with your New Year promotion!


3. New Year Boot Camp

Let’s face it. Not everyone who wants to join in January plans to stick around all year, but your 6- or 8-week boot camp might sound perfect to them. This benefits both of you – they only have to give a short-term commitment and you get a chance to convince them to become members after the boot camp ends.


4. Free Guest Pass for Online Reviews

Positive reviews on online platforms like Google, Yelp and Facebook will make prospective members more likely to choose your gym or studio over a competitor’s. In return for reviews, you can offer a small prize like a free guest pass or a gift card.


5. Invite Back Former Members with a Discount

Personally call and email each of your former members with a promotional discount and “Welcome Back!” bonus, such as free personal training.


6. Ask Members to Invite Their Friends

Give your members guest passes so they can bring their friends in for a free visit. Make sure you get guests’ contact information so you can follow up with your special New Year membership deal!


7. Referrals Program or Contest

Provide an incentive, such as a gift card or free month, for members who refer a friend. You can even make it a contest to encourage a little friendly competition!


8. Tap into Summer Fitness Goals

Summer may seem far away, but you know that January is the best time to get started. Create an incentive for long-term memberships with a 6-month, goal-driven plan to get fit for swimsuit season.


Get Ready for the New Year with Gym Management Software

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