Fitness Retention: 8 Strategies You Need to Grow Your Gym

The most successful gym and fitness business owners understand that gaining a new member is just the beginning. Over time, your members become much more valuable to your business the longer they stay at your gym. So what do you need to do to improve your member fitness retention?

You coach your members on the importance of being consistent in order to hit their fitness goals. The same is true for maintaining your relationship with them. To increase your members’ loyalty and fitness retention, you need to consistently offer them a stand-out experience. Make sure you do this every time they interact with your business.

These eight simple retention strategies will help you identify ways that you can improve your members’ experiences. This will help keep them around for years to come.

1. Stellar Onboarding 

Go all out to make sure new members have the best experience possible.

2. Friendly Staff

Hire people who love what they do and will look after your members 

3. Rewards

Reward members for hitting goals, or incentivize visits with games and challenges. 

4. Track Attendance 

If a member hasn’t been in for a couple weeks, reach out to find out why. 

5. New and Trendy 

Refresh your classes, equipment and facility to keep members excited about your gym. 

6. Invite Feedback

Make members a part of how you continuously improve your gym. 

7. Assess Progress

Check in regularly with members to make sure they’re happy and meeting goals.

8. Make it Social

Plan group workouts and fun events that encourage friendships among members.

Contact Client Services with any questions you might have.