If you haven’t noticed video marketing taking over the internet, then you haven’t been active online for the past few years. More than for showcasing cats and other miraculous feats, video marketing has the kind of punch that martial arts schools need for attracting new students and keeping current students.
A blog is one of the best marketing tools to increase website leads—which results in more students—for your martial arts school. The way you maximize your lead-generating blog is through fresh content and optimizing it for search engines like Google.
How SEO drives quality leads to your martial arts website.
Search engine optimization (SEO) is the digital marketing technique that helps schools like yours display in a prospect’s Google search results when he/she researches “martial arts schools near me”.
Direct mail leaves behind a sour aftertaste in the age of digital marketing. Email takes the spotlight, and to its credit, works when done well. When email isn’t done well, your martial arts school can lose money on lost prospects. We define “lost prospects” in this article as interested people who failed to follow up with you or chose another school instead of yours. Direct mail is your winback solution.
Need summer conversions at your martial arts school? Try guerilla marketing. We assure you it has nothing to do with bringing an actual gorilla along with your demo team. While that would be impressive...we don’t recommend it.
Looking for a great way to market your martial arts school to a new audience? Break free of your marketing routine by setting up booths at local community events. Festivals, fairs, picnics, and other celebrations are opportunities to share the values you teach on the mat with people who’ve never heard of your services. Sitting in your martial arts school, hoping new members will walk in is a recipe for disappointment. Instead, explore these 11 tips to market your business and attract new members at community events in your area.
You may be sick of hearing how social media has a significant impact on your outreach, but having an online presence outside of your website is not negotiable for your business’s current member engagement and lead generation. Running social media platform-specific contests, in addition to sharing student highlights and news, gives prospects an easy way to get an insider’s glimpse.
Use these three social spaces for your contest campaigns.
How to Utilize Videos to Your Advantage on Your Website
Did you know that implementing video marketing on your website will help improve your search rankings?
That’s right! Since Google owns YouTube, all you have to do is have a video hosted on YouTube and embedded on your website. This increases the likelihood of your website ranking higher and improved conversion rates. Here are some tips on how to add high-quality video content to your website to boost your rankings and conversion rates.
Navigating the rebranding process and launching a completely new, optimized website wasn’t easy. But it gave the Member Solutions team valuable insight into the kind of planning, techniques, and development required. To help you out, we asked our marketing department, “What did you learn from our recent rebrand and the launch of our new site?”
I’m a huge fan of using direct mail to market my martial arts studio. Being just outside of Boston, Massachusetts, I’ve always had to find creative, low-cost alternatives for my marketing. My overhead historically has been high, so a costly marketing plan has never been an option for me.
When I first started to use direct mail as part of my marketing plan, I did everything wrong and wasted a lot of money. The difference between then and now is that I have a strategy. My ads work, my list is hot, and it’s coupled with an email.
We are in a business where you have to consistently work hard to build your membership business over time. It’s about building your reputation and identity in the community, and getting to know your 3-mile radius area.
If you can teach a great Martial Arts class, this idea I’m about to share with you can generate new student enrollments, promote your reputation in the community, and create a great deal of positive goodwill. It’s about “real social networking” and what people should have been doing with their practices all along.