You may be sick of hearing how social media has a significant impact on your outreach, but having an online presence outside of your website is not negotiable for your business’s current member engagement and lead generation. Running social media platform-specific contests, in addition to sharing student highlights and news, gives prospects an easy way to get an insider’s glimpse.
Use these three social spaces for your contest campaigns.
How to Utilize Videos to Your Advantage on Your Website
Did you know that implementing video marketing on your website will help improve your search rankings?
That’s right! Since Google owns YouTube, all you have to do is have a video hosted on YouTube and embedded on your website. This increases the likelihood of your website ranking higher and improved conversion rates. Here are some tips on how to add high-quality video content to your website to boost your rankings and conversion rates.
Navigating the rebranding process and launching a completely new, optimized website wasn’t easy. But it gave the Member Solutions team valuable insight into the kind of planning, techniques, and development required. To help you out, we asked our marketing department, “What did you learn from our recent rebrand and the launch of our new site?”
I’m a huge fan of using direct mail to market my martial arts studio. Being just outside of Boston, Massachusetts, I’ve always had to find creative, low-cost alternatives for my marketing. My overhead historically has been high, so a costly marketing plan has never been an option for me.
When I first started to use direct mail as part of my marketing plan, I did everything wrong and wasted a lot of money. The difference between then and now is that I have a strategy. My ads work, my list is hot, and it’s coupled with an email.
We are in a business where you have to consistently work hard to build your membership business over time. It’s about building your reputation and identity in the community, and getting to know your 3-mile radius area.
If you can teach a great Martial Arts class, this idea I’m about to share with you can generate new student enrollments, promote your reputation in the community, and create a great deal of positive goodwill. It’s about “real social networking” and what people should have been doing with their practices all along.
Bullying. It’s an all-too-common word we have become accustomed to in our vocabulary. The emotional and physical damages of bullying can leave unimaginable tolls on any and every individual that has been a victim of this grievous act.
All too often, we see news articles and hear countless stories of students who have been affected by bullying. Recent bullying and hazing practices at Sayreville War Memorial High School in New Jersey are just an example of what our children and students face on a constant basis.
Five years ago, I wrote an article about the sequel to Kung Fu Panda that encouraged martial arts schools to run promotions that connect with the movie to re-energize business and generate interest in martial arts. Now,Kung Fu Panda 3 is releasing on Friday, January 29, 2016.
Maybe you’ve used online classifieds sites like Craigslist for buying and selling. These sites are extremely popular for purchasing transactions, but you may have not known that they’re a powerful source of new students, too.
From working with literally hundreds of schools of all shapes and sizes around the globe—big cities to towns that still have dirt roads—I have a certain perspective on marketing that’s hard to come by. One of the biggest things I’ve observed is that schools tend to be “behind the curve” on what’s hot now and bringing in new students.