Your website is a direct tie to your business's bottom line. If it's not converting your leads to long-term members, you're losing out on important opportunities to grow. In this webinar, you'll learn strategies from experts on how to:

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on 03 Jul 2017 7:57 PM
  • Website
  • Business

Email is critical to the sales follow-up process and can help you book more appointments and increase your membership sales. However, writing effective emails can be time-consuming …

Use my 15 email templates and follow these best practices to optimize your email communications in no time!

 

Tip #1: Respond Quickly

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on 05 Apr 2017 7:17 PM
  • Martial Arts
  • Email Marketing
  • Sales

A lead fills out a form on your website for more information on one of your Fitness programs.

You need to follow up. That includes sending follow-up emails. But with literally hundreds of emails in a lead’s email inbox, how can you make it so that your email doesn’t get deleted as soon as it’s received? How can you improve the chance that the lead will take the next step to visit your facility or take a class?

Here’s a don’t-do list that can help when crafting your follow-up emails:
 

1. Don’t write subject lines like an advertisement.

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on 05 Apr 2017 7:07 PM
  • Fitness
  • Lead Tracking
  • Strategy
  • Email Marketing

A lead fills out a form on your website for more information on one of your Fitness programs.

You need to follow up … and that includes sending follow-up emails. But with literally hundreds of emails in a lead’s email inbox, how can you make it so that your email doesn’t get deleted as soon as it’s received? How can you improve the chance that the lead will take the next step to visit your facility or take a class?

Here’s a don’t-do list that can help when crafting your follow-up emails:

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on 04 Apr 2017 7:06 PM
  • Email Marketing
  • Social Media
  • Ethics
  • Advertising

September’s here and I know a lot of you are beginning to plan out your marketing and events for the upcoming 2012 year. I wanted to share some of my secrets on how to turn your school’s website into the most powerful weapon in your marketing arsenal before the January rush.

I’ll be covering some of these and more during my upcoming webinar. It’s totally free but I’m limiting the call to only 97 schools, so register as quickly as you can.

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on 31 Mar 2017 5:18 AM
  • Martial Arts
  • Website
  • Sales

Email follow-up is crucial to the sales process. The right follow-up will increase your membership sales, but the wrong follow-up might mean you lose out to a competitor.

That's why it's so important to follow best practices to make sure your emails are driving appointments and sales to your business. To improve your results, use the tips below, along with these 15 email templates which are proven to help you convert more leads to members.

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on 20 Jan 2017 11:32 PM
  • Email Marketing
  • Fitness
  • Software
  • Member Manager

How well do you know your sales team? How well does it handle telephone inquiries? How is it doing with their tours? Are trials converting to new members? If you answered any of these questions without referencing a number or percentage, then you’re missing out on one of the easiest ways to increase gym membership sales.

 

Tracking Sales Performance

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on 11 Oct 2016 1:15 PM
  • Sales
  • Staff
  • Management
  • Reporting
  • Lead Tracking
  • Software
  • Member Manager

With all the other technology and marketing you invest in for your fitness business, you’re probably wondering, why does my gym need a mobile app? Let’s start with the facts: 

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on 11 Oct 2016 1:14 PM
  • Fitness
  • Mobile App
  • Retention
  • Scheduling
  • Check-In