You offer your students a bold vision of possibilities in both physical empowerment and inner strength. You teach students to boldly try new best practices. On the mat, you subscribe to the formula: bold vision through bold behavior.
Do you bring the same approach to your business development — identifying prospective students and enrolling them into your program? Or do you switch to “social selling” which means observing social niceties versus building your business.
One way to know: Look at the results. Are you having any of these problems?
Developing a business plan is a great tool to help you effectively address any challenges you’ll face. More importantly, a solid business plan will help you set and reach your business objectives. After all, if you don’t have goals to meet, how do you know what you are aiming to achieve?
Here’s where to start when developing a business plan:
Why do some martial arts studios have 50 students while others have 500?
Before delving into the multitude of factors contributing to business success or failure, understand first that it all comes down to two very simple metrics: Number of monthly enrollments and drop-out rate. As long as your number of enrollments is greater than the number of drop-outs, your school population will continue to climb.
I am a big advocate of encouraging others to get creative with their ideas. In fact, about a year ago, I opened Fitness Compound, which offers a variety of fitness classes, programs, and training options including Zumba, cardio, Pilates, spinning, baseball, climbing, and basketball. Since then, I’ve added Mixed Martial Arts for kids, Zumba Tone, and Krav Maga to the mix.
Even though I’m offering services beyond traditional martial arts, I’m still creating the very same sense of community, purpose, and goal-driven environment as all other fitness-related businesses.
Greater focus, improved self-control, and increased self-discipline are only a few of the lasting benefits that a practitioner or trainee realizes from their study of any martial art.
As a business owner, your challenge is to translate the discipline you impart in your teaching to your employees to ensure the smooth operation of your business. How you impart these lessons to your employees may go far in determining the success of your business.
Partnering is a critical element of nearly all businesses. We partner with employees and investors, in addition to actual business partners or co-owners. Effective partnering is evident in any successful organization that requires multiple human beings to achieve its objectives.
Teams of all types require a few elements of effective partnering to be successful. Marriage and personal relationships require a focus on partnering and attention to these same elements.
Whether you’re striving to reach a high-growth target or achieve any meaningful objective for your Martial Arts school or Fitness business, you’re bound to be faced with obstacles along the way that will put your success at risk. The attitude you have and the actions you take during these critical moments will ultimately determine your success or failure.
It doesn’t matter what kind of martial arts studio or fitness business you run. The goal is the same: to grow in both size and reputation Networking within your community is a great way to attract new members and build your business. Community involvement is key in creating a positive image.
Ethics is defined by Webster’s as the moral principles which determine the rightness or wrongness of particular acts or activities. In laymen’s terms, ethics are about doing the right thing when you know nobody is watching.