Only a handful of women had shown for our mid-day Fitness class. And that one class wasn't the only one struggling. My entire Women's Fitness program was slowing down. I needed to bring it back to life ... enroll new Fitness members ... but how? With 54 Martial Arts schools within a six-mile radius of my club and nearby 24/7 gyms promoting "no contract" memberships as low as $7.50 a week, I knew external marketing wasn't the answer. It would be like throwing money out the door to compete to bring in new members. The solution: I started working with what I already had … the mothers of students who need to get fit and want to have fun. It struck me most when I looked at my numbers. I have over 200 students under the age of 7 years … that means I have A LOT of mothers of students that may be looking to get fit. And so began the “Mom’s Club” … Continue reading
There are probably a hundred different examples that I could write about where my education of running a Fitness business saved myself and my Fitness studio. I’d love to say that it’s all me … that I’m a super-intuitive person that just knows what to say and do in every situation. But that’s just not true. The fact is, though I’ve learned a lot from trial and error, the bulk of my business know-how has come from mentors and attending educational seminars.
Like many in our industry, I started my Fitness business because I love Fitness. I thought “I’ll open a gym, people will join, and I’ll make money.” A lot of Fitness businesses start out this way; they open a studio because they love what they do and have a ton of experience and education in Fitness training, running a Boot Camp or in the Martial Arts. But that doesn’t necessarily mean that they have the knowledge and skills to run an efficient Fitness business.
If you’ve used any of these Fitness products, you’ve experienced a Fitness fad firsthand. Thousands of people are quick to jump on these Fitness bandwagons (or hop in the case of Kangoo Jumps). These products and programs run their course and fade away fast, leaving people wondering which trends will stick when it comes to Fitness.
Upon entering a Sushi or Japanese restaurant, you may be greeted by the chefs with the expression “irasshaimase”, which means “Welcome, please come in”. It is one of the reasons I love going out for sushi … and I eat a lot of it!
Whether you’re a Personal Trainer, a Fitness club operator, or a Yoga studio manager, you want to create that same special feeling when people enter your business doors, or even walk into a class that is being taught.
Growing your fitness business is essential to its survival and vital to your own financial well-being. Here are four tips to help you grow and prosper:
There are many opportunities to grow your fitness business outside the typical client referral. How many times have you approached the counter of a local grocery store, pharmacy, or coffee shop, that has stacks of coupons and flyers promoting other local businesses?
The goal is to develop an effective reciprocal relationship with other businesses. By partnering with other businesses, you can grow your referral pool and memberships, while helping local businesses grow their own sales. Here are six quick tips to help you get started: