Tag Archives: Fitness Business

Expert Guest and Employee posts about all aspects of operating a profitable Fitness Business. Topics include member recruitment, member retention, customer service, and more.

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How the Mom’s Club Saved My Women’s Fitness Program

By Bill Wakefield

Only a handful of women had shown for hand-weightsour mid-day Fitness class. And that one class wasn’t the only one struggling. My entire Women’s Fitness program was slowing down. I needed to bring it back to life … enroll new Fitness members … but how? With 54 Martial Arts schools within a six-mile radius of my club and nearby 24/7 gyms promoting “no contract” memberships as low as $7.50 a week, I knew external marketing wasn’t the answer. It would be like throwing money out the door to compete to bring in new members. The solution: I started working with what I already had … the mothers of students who need to get fit and want to have fun. It struck me most when I looked at my numbers. I have over 200 students under the age of 7 years … that means I have A LOT of mothers of students that may be looking to get fit. And so began the “Mom’s Club” … Continue reading

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Education and Mentorship to Fuel Fitness Business Success

By myVolo Software

Helping-MentorThere are probably a hundred different examples that I could write about where my education of running a Fitness business saved myself and my Fitness studio. I’d love to say that it’s all me … that I’m a super-intuitive person that just knows what to say and do in every situation. But that’s just not true. The fact is, though I’ve learned a lot from trial and error, the bulk of my business know-how has come from mentors and attending educational seminars.

Like many in our industry, I started my Fitness business because I love Fitness. I thought “I’ll open a gym, people will join, and I’ll make money.” A lot of Fitness businesses start out this way; they open a studio because they love what they do and have a ton of experience and education in Fitness training, running a Boot Camp or in the Martial Arts. But that doesn’t necessarily mean that they have the knowledge and skills to run an efficient Fitness business.

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Trend Vs. Fad: Steps to Ensure Your Fitness Business Has Staying Power

By myVolo Software

lift-weights-medEver heard of the Gazelle promoted by Tony Little? What about the Body Blade® or Shake Weight®? Perhaps you’ve taken a Tae Bo® class?

If you’ve used any of these Fitness products, you’ve experienced a Fitness fad firsthand. Thousands of people are quick to jump on these Fitness bandwagons (or hop in the case of Kangoo Jumps). These products and programs run their course and fade away fast, leaving people wondering which trends will stick when it comes to Fitness.

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Fitness Business Strategy: 5 Steps to Strengthen Member Culture

By myVolo Software

Do you remember the TV show “Cheers”? The classic “Norm!” said by all as one of the regulars walked into the bar is a great example of member culture. The Cheers song “Where everybody knows your name. And they’re always glad you came …” is what every Fitness business should strive for.

Now the beer, pretzels, and chicken wings may not resonate with the Fitness industry, but that concept of everyone meeting others and just having a great time is definitely needed.

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Killer Customer Service: 5 Quick Tips for Your Fitness Business

By myVolo Software

Upon entering a Sushi or Japanese restaurant, you may be greeted by the chefs with the expression “irasshaimase”, which means “Welcome, please come in”. It is one of the reasons I love going out for sushi … and I eat a lot of it!

Whether you’re a Personal Trainer, a Fitness club operator, or a Yoga studio manager, you want to create that same special feeling when people enter your business doors, or even walk into a class that is being taught.

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10 Fitness Business Goals for Success in the New Year

By myVolo Software

2013_Volo_imageEvery year we in the fitness industry hear the resolutions from our existing clients and future clients that want to make a lifestyle change. It could be to lose that elusive final 10 lbs., or a much larger goal of a total body and life transformation. We are here to assist with these goals and to guide our clients to success. But how about your business’ success? As entrepreneurs and fitness business owners we often do not take the time to consider what it is that will make our year better. Who is there to assist us?

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How Taking Your Passion to the Next Level Can Guarantee Fitness Business Success

By myVolo Software

4.1.1Just the other day, I interviewed a new candidate for a personal trainer position at my training studio. I asked the usual questions throughout the interview, one being:  “Why do you want to be a personal trainer?” The answer from interviewee: passion. Her passion for fitness … Her passion for teaching … Her passion for assisting others. Her passion is why she felt we should hire her … why she is convinced she is the right person for the job.

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6 Tips to Grow your Fitness Business with Reciprocal Relationships

By myVolo Software

There are many opportunities to grow your fitness business outside the typical client referral. How many times have you approached the counter of a local grocery store, pharmacy, or coffee shop, that has stacks of coupons and flyers promoting other local businesses?

The goal is to develop an effective reciprocal relationship with other businesses. By partnering with other businesses, you can grow your referral pool and memberships, while helping local businesses grow their own sales. Here are six quick tips to help you get started:

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