Fitness

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4 Ways to Build Solid Customer Relationships in Your Fitness Business

By Justin Bodamer

Fitness-MembersAre you focusing as much energy on your current members as you are with your new ones?

As I’m sure you’re aware, having engaged, happy customers not only helps make your business more successful, but it also makes your job worth going to every day. When you open your doors on day one, it’s pretty easy to remember the important details of your first clients’ lives; birthdays, family events, career successes.  As with any relationship, these are the details that form strong bonds and create customers that will stay with you for a long time.

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Need More Event Sign-Ups? 3 Event Manager Software Tips to Increase Your Turnout

By Member Solutions

A boot camp. A seminar. A buddy day. No matter what type of event you’re hosting at your Fitness business, you have to get the word out and you need to get people to sign up for it. However, getting a significant amount of event sign-ups is no simple task.

Fortunately, online registration tools, like our Event Manager software solution, make it easy to do so.

Event Manager online registration software enables you to go paper-free by taking your event sign-ups and payment processing online. The software also comes loaded with management and marketing tools to promote events and accelerate registrations.

Here are three of the newer features you can use right away to maximize your turnout and get more event sign-ups:
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How the Mom’s Club Saved My Women’s Fitness Program

By Bill Wakefield

Only a handful of women had shown for hand-weightsour mid-day Fitness class. And that one class wasn’t the only one struggling. My entire Women’s Fitness program was slowing down. I needed to bring it back to life … enroll new Fitness members … but how? With 54 Martial Arts schools within a six-mile radius of my club and nearby 24/7 gyms promoting “no contract” memberships as low as $7.50 a week, I knew external marketing wasn’t the answer. It would be like throwing money out the door to compete to bring in new members. The solution: I started working with what I already had … the mothers of students who need to get fit and want to have fun. It struck me most when I looked at my numbers. I have over 200 students under the age of 7 years … that means I have A LOT of mothers of students that may be looking to get fit. And so began the “Mom’s Club” … Continue reading

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3 Things You Should Always Do to Protect Your Fitness Business

By Andrew Kasmen, Esq.

What if the majority of your staff left and opened up a competing business right around the corner? Or … tomorrow you found out you’re being sued by a student or instructor who was injured during class?

In order to achieve success, you must not only increase revenue, but also maintain and protect your fitness business to support what you’ve worked hard to build.

In this article, I’ll cover three important areas to face head on in order to protect your business and personal assets — and ensure continued business success.

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A Spring Cleaning Checklist to Grow Your Fitness Business

By Member Solutions

Are old, familiar business practices leaving your growth stagnant … muddying up your success?

Spring Cleaning Tools

It’s time to do some Spring cleaning! Not the kind where you take out the Swiffer and remove the dust bunnies. The kind where you evaluate where you are and where you can make changes that will propel your business forward. In other words, it’s time to Spring Forward!

Here’s a starting point to spruce up your business:

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How to (And How Not to) Run Your Martial Arts and Fitness Events

By Korbett Miller

I’ve tried special events. They don’t work. I never get new enrollments from them.”

I’ve said the same thing but I still run special events. Let me tell you why.

I’ve been teaching professionally since 1993, and started working for my well-known instructor right out of business school.

“Light the world on fire”. That was my outlook.

In college, I worked on a project in management class: how to run a Martial Arts school effectively. I produced TV commercials that I was set on using to bring in new enrollments by the dozen.

I moved to Seattle, lived in the back of my instructor’s school and was so excited to start to build my empire. Running events was one of the ways I was going to build that empire. Continue reading

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5 Ideas to Create Meaningful Change in Your Fitness Business

By Member Solutions

“Insanity: doing the same thing over and over again and expecting different results.”
Albert Einstein

We’ve all been guilty of a little insanity, don’t you think?

Maybe running the same marketing campaigns and hoping for better, different results than last year.

Or intending to go to educational conferences, but not making the time to do so.

The good news is there’s no better time than the present to create meaningful change in your Fitness business — and stop the insanity. Here are five ideas to get you started. Continue reading

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Education and Mentorship to Fuel Fitness Business Success

By myVolo Software

Helping-MentorThere are probably a hundred different examples that I could write about where my education of running a Fitness business saved myself and my Fitness studio. I’d love to say that it’s all me … that I’m a super-intuitive person that just knows what to say and do in every situation. But that’s just not true. The fact is, though I’ve learned a lot from trial and error, the bulk of my business know-how has come from mentors and attending educational seminars.

Like many in our industry, I started my Fitness business because I love Fitness. I thought “I’ll open a gym, people will join, and I’ll make money.” A lot of Fitness businesses start out this way; they open a studio because they love what they do and have a ton of experience and education in Fitness training, running a Boot Camp or in the Martial Arts. But that doesn’t necessarily mean that they have the knowledge and skills to run an efficient Fitness business.

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How to Add Passive Revenue to Your Fitness Business

By myVolo Software

piggyWe started with only three clients when we opened our business doors during the Summer of 2000. Of course this didn’t stop the bills from coming in and our bank account got thin pretty fast. Fearing our venture would be short-lived, we began looking for additional revenue streams that would improve our cash flow, but not compromise our values.

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Trend Vs. Fad: Steps to Ensure Your Fitness Business Has Staying Power

By myVolo Software

lift-weights-medEver heard of the Gazelle promoted by Tony Little? What about the Body Blade® or Shake Weight®? Perhaps you’ve taken a Tae Bo® class?

If you’ve used any of these Fitness products, you’ve experienced a Fitness fad firsthand. Thousands of people are quick to jump on these Fitness bandwagons (or hop in the case of Kangoo Jumps). These products and programs run their course and fade away fast, leaving people wondering which trends will stick when it comes to Fitness.

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