All posts by myVolo Software

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Education and Mentorship to Fuel Fitness Business Success

By myVolo Software

Helping-MentorThere are probably a hundred different examples that I could write about where my education of running a Fitness business saved myself and my Fitness studio. I’d love to say that it’s all me … that I’m a super-intuitive person that just knows what to say and do in every situation. But that’s just not true. The fact is, though I’ve learned a lot from trial and error, the bulk of my business know-how has come from mentors and attending educational seminars.

Like many in our industry, I started my Fitness business because I love Fitness. I thought “I’ll open a gym, people will join, and I’ll make money.” A lot of Fitness businesses start out this way; they open a studio because they love what they do and have a ton of experience and education in Fitness training, running a Boot Camp or in the Martial Arts. But that doesn’t necessarily mean that they have the knowledge and skills to run an efficient Fitness business.

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How to Add Passive Revenue to Your Fitness Business

By myVolo Software

piggyWe started with only three clients when we opened our business doors during the Summer of 2000. Of course this didn’t stop the bills from coming in and our bank account got thin pretty fast. Fearing our venture would be short-lived, we began looking for additional revenue streams that would improve our cash flow, but not compromise our values.

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Trend Vs. Fad: Steps to Ensure Your Fitness Business Has Staying Power

By myVolo Software

lift-weights-medEver heard of the Gazelle promoted by Tony Little? What about the Body Blade® or Shake Weight®? Perhaps you’ve taken a Tae Bo® class?

If you’ve used any of these Fitness products, you’ve experienced a Fitness fad firsthand. Thousands of people are quick to jump on these Fitness bandwagons (or hop in the case of Kangoo Jumps). These products and programs run their course and fade away fast, leaving people wondering which trends will stick when it comes to Fitness.

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Fitness Business Strategy: 8 Steps to Creating a Company Culture of Success

By myVolo Software

Couple at gymI have been very fortunate to run a successful Fitness business for the past 13 years, but I would be lying if I said it was all because of strategic planning and systems development. Not that I do not treasure both of those as a necessity for any Fitness business, but the reality is that it has always come down to who I hired and the tools given to them to succeed.

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Fitness Business Strategy: 5 Steps to Strengthen Member Culture

By myVolo Software

Do you remember the TV show “Cheers”? The classic “Norm!” said by all as one of the regulars walked into the bar is a great example of member culture. The Cheers song “Where everybody knows your name. And they’re always glad you came …” is what every Fitness business should strive for.

Now the beer, pretzels, and chicken wings may not resonate with the Fitness industry, but that concept of everyone meeting others and just having a great time is definitely needed.

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Fitness Boot Camp – Brick and Mortar vs. Dirt and Grass

By myVolo Software

FitnessScenario one:

You have been running a boot camp outside for the summer and have built up a fantastic group of regulars. However, now that the winter weather is here, not many clients are participating. The indoor boot camp is looking more and more promising. But is it really the way to go?

Scenario two:

You have an indoor boot camp with a room of raving fans that love your energy and everything seems great … until the first of each month when you write that huge check to the landlord. Monthly rent and sunny weather makes the outdoor boot camp look more promising. But again is it really?

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Using Social Media in Your Fitness Business

By myVolo Software

Over the past month, we’ve been discussing different ways to market and manage your Fitness business for success. In a recent article, I covered the importance of creating a Fitness blog to establish yourself as an expert in your field. I also talked about using keywords within your blog articles to help with search engine optimization (SEO); in other words, to help you and your business “get found” on the web.

Other recent posts covered a 5-step local marketing approach for your Fitness business, followed by last week’s blog on delivering killer customer service. This week, we are going to get your Fitness business social!

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Killer Customer Service: 5 Quick Tips for Your Fitness Business

By myVolo Software

Upon entering a Sushi or Japanese restaurant, you may be greeted by the chefs with the expression “irasshaimase”, which means “Welcome, please come in”. It is one of the reasons I love going out for sushi … and I eat a lot of it!

Whether you’re a Personal Trainer, a Fitness club operator, or a Yoga studio manager, you want to create that same special feeling when people enter your business doors, or even walk into a class that is being taught.

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5 Steps to Building an Effective Local-Level Marketing Strategy for Your Fitness Business

By myVolo Software

marketingcampaignA well-thought-out local-level marketing plan is critical to your success. The plan needs to be centered on the fitness services and products that your business offers to the community. You want your referrers to become champions of your business, and your community to perceive you as the “go-to” person on Health, Fitness, and Wellness.

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