Business-Building-Blog

Business-Building Must-Reads: The Most Popular Posts of 2014

By Kristen Campbell

Top-5-BlogsHow can I make my membership sales presentation better? … What marketing techniques work best to grow a business quickly? … What can I do to make my members feel important?

You’ll find answers to these questions and more in our top five Business Building blog articles from 2014.

Check out these must-reads, then let us know which is your favorite.
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A Quick Guide to Raising Fitness Membership Prices

By Joe Galea

In last week’s post, Help! Should I Discount Paid in Full Memberships?, I covered the impact discounted paid in full memberships can have on immediate and future cash flow.

Up-ArrowAnother strategy to increase cash flow: raise your membership price. But what conditions warrant an increase?

It’s generally a good sign that you can increase your membership price if more than 15% of your memberships are paid in full.

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Help! Should I Discount Paid in Full Memberships?

By Joe Galea

I need more cash for my business. I’m considering offering a discount on a one-year membership if the member pays in full. Is this a wise move?

question-markJoe Galea’s Answer on Discounting Memberships that are Paid in Full:

Thanks for your question! Before I answer, I want to make sure we’re on the same page with the definition of cash flow. Cash flow is simply the movement of money in and out of your membership business.

If cash flow is good, there is always cash on hand for the daily operation of your business. When cash flow isn’t so good, you may need to enter into loans of some sort to survive.

Many factors will enhance or kill your current cash flow, as well as the cash flow you have on hand in the future.
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The 5 Pillars of a Powerful Enrollment Strategy

By David Chang

growthEnrollments are the lifeblood of your business, and it is important to keep a steady stream of new students joining your school. Each year, I enroll between 250 to 350 students.

If you are looking to grow your business, then you must also consider how you can increase your enrollments.

Here are the main pillars of a successful student enrollment strategy:

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100 Martial Arts Students in 90 Days: A Marketing Must-Do List

By Alexandria Buzzell

business-plannerMarketing is one of the important keys to a successful Martial Arts school. Unfortunately, many school owners get overwhelmed and lost in all the options that are out there.

When I planned to open my second location in March 2014, I knew a solid marketing plan would be key to a successful launch. Utilizing the marketing skills I learned, I was able to grow our school to 100 students in the first 90 days. (When I say students, I am referring to on contract students.)

Although I have a long list of marketing techniques, Facebook is my specialty and the one that yields the best results. The other vital part of our marketing plan includes running and attending community events.

Here’s my list of eight marketing must-dos for getting 100 students in 90 days:
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Hosting a Black Friday Camp at Your Martial Arts School [Outline Included]

By Bill Storm

Black Friday will soon be here – a time when parents will hit the stores to do their share of shopping. They’ll also be looking for activities for their children to partake in while they shop. That’s where your Black Friday Camp comes in.

The camp isn’t going to be a huge money maker, but it’s a nice service for your parents. Parents also have friends that they may go shopping with. If they bring their kids to your camp, it gives you an opportunity to meet them and sell them a Karate 4 Christmas package.

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Increase Your Martial Arts Leads with These Marketing Tools

By Brett Lechtenberg

In this article, I’ll focus on under-utilized marketing tools that virtually any school owner could set up within hours and keep running with minimal effort for long periods of time. These tools are the ones that school owners tend to overlook or categorize as “too much work” or “not beneficial”, but in truth are easy to implement and can be very rewarding to a Martial Arts business.

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From the Advisory Team: Business Systems That Are Part of Successful Martial Arts Schools

By Member Solutions

Success and Failure Road Sign with dramaticNow’s the time to evaluate your Martial Arts business systems for 2015. Do you have the right processes and procedures in place? Will your existing systems help you grow in the coming year?

We recently asked the Member Solutions Business Advisory Team to share a system they use that enables them to continue growing their schools each year.
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5 Ways to Incorporate Bullying Awareness, Education & Prevention Into Martial Arts Schools

By Peter Trikilas

bullying-preventionBullying. It’s an all-too-common word we have become accustomed to in our vocabulary. The emotional and physical damages of bullying can leave unimaginable tolls on any and every individual that has been a victim of this grievous act.

All too often, we see news articles and hear countless stories of students who have been affected by bullying. Recent bullying and hazing practices at Sayreville War Memorial High School in New Jersey are just an example of what our children and students face on a constant basis.

As Martial Artists and business professionals, we have a “social responsibility” to help guide, nurture and prepare our students for this inevitable danger.

Here are five ways to make bullying awareness, education and prevention part of your Martial Arts curriculum:

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