Done with Bullying? How to Make a Difference Through the Martial Artists Against Bullying (MAAB) Program

By Member Solutions

Martial-Artists-Against-Bullying-LogoBullying continues to be a major issue despite the fact that awareness of the problem is at an all-time high.

Having visited Martial Arts schools all over the world, I know we are already doing a lot to address bullying. The mere act of training in Martial Arts and having children develop a higher level of confidence decreases their chances of being bullied in the first place.

However, we can do a much better job, and we'll be more effective, if we do it together.

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3 Things You Should Always Do to Protect Your Fitness Business

By Andrew Kasmen, Esq.

What if the majority of your staff left and opened up a competing business right around the corner? Or ... tomorrow you found out you're being sued by a student or instructor who was injured during class?

Business success is dependent not only on increasing revenue, but also on maintaining and protecting what you've worked hard to build.

In this article, I'll cover three important areas to face head on in order to protect your business and personal assets — and ensure continued business success.

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Creating Effective Follow-Up Emails for Fitness Business Leads

By Member Solutions

emailA lead fills out a form on your website for more information on one of your Fitness programs.

You need to follow up ... and that includes sending follow-up emails. But with literally hundreds of emails in a lead's email inbox, how can you make it so that your email doesn't get deleted as soon as it's received? How can you improve the chance that the lead will take the next step to visit your facility or take a class?

Here's a don't-do list that can help when crafting your follow-up emails:
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A Spring Cleaning Checklist to Grow Your Fitness Business

By Member Solutions

Are old, familiar business practices leaving your growth stagnant ... muddying up your success?

Spring Cleaning Tools

It's time to do some Spring cleaning! Not the kind where you take out the Swiffer and remove the dust bunnies. The kind where you evaluate where you are and where you can make changes that will propel your business forward. In other words, it's time to Spring Forward!

Here's a starting point to spruce up your business:

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4 Events That Drive Community Involvement & New Member Enrollments

By Peter Trikilas

It doesn’t matter what kind of Martial Arts studio or Fitness business you run …
the goal is the same: to grow in both size and reputation. Networking within your community is a great way to attract new members and build your business. Community involvement is key in creating a positive image.

One of the easiest ways to reach out to your community is to find out where your members are involved within the community. Maybe they are a member of a Parent Teacher Association or part of a local business networking organization. Having the right contacts makes it a lot easier to get your foot in the door.

Participating in events is also extremely effective in getting the word out about your business. Here are four events that I recommend. Continue reading

How to (And How Not to) Run Your Martial Arts and Fitness Events

By Korbett Miller

"I've tried special events. They don't work. I never get new enrollments from them."

I've said the same thing but I still run special events. Let me tell you why.

I've been teaching professionally since 1993, and started working for my well-known instructor right out of business school.

"Light the world on fire". That was my outlook.

In college, I worked on a project in management class: how to run a Martial Arts school effectively. I produced TV commercials that I was set on using to bring in new enrollments by the dozen.

I moved to Seattle, lived in the back of my instructor's school and was so excited to start to build my empire. Running events was one of the ways I was going to build that empire. Continue reading

5 Ideas to Create Meaningful Change in Your Fitness Business

By Member Solutions

"Insanity: doing the same thing over and over again and expecting different results."
Albert Einstein

We've all been guilty of a little insanity, don't you think?

Maybe running the same marketing campaigns and hoping for better, different results than last year.

Or intending to go to educational conferences, but not making the time to do so.

The good news is there’s no better time than the present to create meaningful change in your Fitness business — and stop the insanity. Here are five ideas to get you started. Continue reading

How I Built a Core Team of Martial Arts Instructors [VIDEO]

By Duane Brumitt
Client Question: “I’m looking for ways to recruit instructors and develop the instructors I have. Any thoughts?”

Thanks for your question. I faced this very same challenge when I first opened my school. As I went through the process of building my staff, I did discover some useful strategies that I still use to this very day. I think they’ll help you too.

I’ve put together a video so that I could explain my approach in detail.

I hope the video helps. As always, if you have any questions, feel free to shoot me an email or post your question below.

Duane Brumitt is the co-founder and owner of Duane Brumitt’s Tri-Star Martial Arts Academy in Bradley, Illinois. Duane is also a member of the Member Solutions Business Advisory Team.

Have a Question?
Ask the Member Solutions Business Advisory Team …

The Member Solutions Advisory Team is ready to help! Each team member is committed to providing continual advice and insight to help our clients achieve success.

Just send an email to asktheadvisoryteam@membersolutions.com and one of our team members will answer your question.

What I’ve Learned That Leads to Business Success – Part 2, Quick Marketing Tips – Steve Giroux

By Steve Giroux

I admit it … I’ve done it. Have you? Paid money for pens imprinted with your school’s name, address and phone number … purchased coffee mugs with your business’ logo on it … bought advertising space on fast food placemats.

We’ve all done it. And I doubt you’d argue with me that you received a massive flood of new memberships from your efforts.

I learned about marketing the hard way — as you may have too. When I started my Martial Arts studio, I had no money. And if I had extra after paying my operating expenses (rent, utilities, insurance), I thought spending money on these marketing pieces would help move my business forward. Not. Gonna. Happen.

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