"I've tried special events. They don't work. I never get new enrollments from them."
I've said the same thing but I still run special events. Let me tell you why.
I've been teaching professionally since 1993, and started working for my well-known instructor right out of business school.
"Light the world on fire". That was my outlook.
In college, I worked on a project in management class: how to run a Martial Arts school effectively. I produced TV commercials that I was set on using to bring in new enrollments by the dozen.
I moved to Seattle, lived in the back of my instructor's school and was so excited to start to build my empire. Running events was one of the ways I was going to build that empire. Continue reading