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100 Martial Arts Students in 90 Days: A Marketing Must-Do List

By Alexandria Buzzell

business-plannerMarketing is one of the important keys to a successful Martial Arts school. Unfortunately, many school owners get overwhelmed and lost in all the options that are out there.

When I planned to open my second location in March 2014, I knew a solid marketing plan would be key to a successful launch. Utilizing the marketing skills I learned, I was able to grow our school to 100 students in the first 90 days. (When I say students, I am referring to on contract students.)

Although I have a long list of marketing techniques, Facebook is my specialty and the one that yields the best results. The other vital part of our marketing plan includes running and attending community events.

Here’s my list of eight marketing must-dos for getting 100 students in 90 days:
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Hosting a Black Friday Camp at Your Martial Arts School [Outline Included]

By Bill Storm

Black Friday will soon be here – a time when parents will hit the stores to do their share of shopping. They’ll also be looking for activities for their children to partake in while they shop. That’s where your Black Friday Camp comes in.

The camp isn’t going to be a huge money maker, but it’s a nice service for your parents. Parents also have friends that they may go shopping with. If they bring their kids to your camp, it gives you an opportunity to meet them and sell them a Karate 4 Christmas package.

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Increase Your Martial Arts Leads with These Marketing Tools

By Brett Lechtenberg

In this article, I’ll focus on under-utilized marketing tools that virtually any school owner could set up within hours and keep running with minimal effort for long periods of time. These tools are the ones that school owners tend to overlook or categorize as “too much work” or “not beneficial”, but in truth are easy to implement and can be very rewarding to a Martial Arts business.

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From the Advisory Team: Business Systems That Are Part of Successful Martial Arts Schools

By Member Solutions

Success and Failure Road Sign with dramaticNow’s the time to evaluate your Martial Arts business systems for 2015. Do you have the right processes and procedures in place? Will your existing systems help you grow in the coming year?

We recently asked the Member Solutions Business Advisory Team to share a system they use that enables them to continue growing their schools each year.
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5 Ways to Incorporate Bullying Awareness, Education & Prevention Into Martial Arts Schools

By Peter Trikilas

bullying-preventionBullying. It’s an all-too-common word we have become accustomed to in our vocabulary. The emotional and physical damages of bullying can leave unimaginable tolls on any and every individual that has been a victim of this grievous act.

All too often, we see news articles and hear countless stories of students who have been affected by bullying. Recent bullying and hazing practices at Sayreville War Memorial High School in New Jersey are just an example of what our children and students face on a constant basis.

As Martial Artists and business professionals, we have a “social responsibility” to help guide, nurture and prepare our students for this inevitable danger.

Here are five ways to make bullying awareness, education and prevention part of your Martial Arts curriculum:

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Putting the Sherlock Holmes Evaluation to Work to Address Bullying

By Brett Lechtenberg

magnifying-glassI recently put together an anti-bullying special report that spells out the steps to take to successfully deal with bullying problems at school.

In this post, I’ll share part of the parent sequence to fixing the problem. It’s what I call the Sherlock Holmes Evaluation. This is where the parent gathers as much information as possible from their child about what is going on with the bully.

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How to Run a Successful Anti-Bullying Event in Your Martial Arts School

By Dave Kovar

October is National Bullying Prevention Month, an event founded by PACER (the Parent Advocacy Coalition for Educational Rights) in 2006. With awareness of bullying at an all-time high this time of year, it’s an excellent opportunity for Martial Arts schools to contribute to their communities by hosting free anti-bullying classes.

I founded Martial Artists Against Bullying (MAAB) because I believe that no other industry is in a better position to do something about bullying than the Martial Arts industry. Since we launched the program, several of our members have successfully conducted the “Done with Bullying” program at their schools, with hundreds more pledging to do so within the next year.

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How to Overcome Obstacles to Achieve Your Goals [Infographic]

By Member Solutions

“Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.” Booker T. Washington

Limited cash flow … high attrition … finding and enrolling new members. No matter what challenge your membership business faces, imagine if you always knew just how to attack it and turn things around fast.
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10 Ways to Get Involved & Make a Difference During National Bullying Prevention Month

By Kristen Campbell

no-bullying-signOne in three students report being bullied each week in schools across America.* And those that are bullied can experience long-lasting, devasting effects including depression, anxiety, loss of interest in activities and other health issues.**

Fortunately, bullying awareness, education and prevention efforts are increasing. Communities are joining forces to put a stop to bullying.

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