3 Things a Membership-Based Business Can Do Today to Step Up Cash Flow

By Angela Summa

cashWith all the different types of payment processors and ways to accept payments, it can be difficult to figure out what is right for your business. These decisions are important though as they can make or break your business.

Here are three things you should know about payment processing to help secure your business and step up cash flow. Continue reading

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Making Direct Mail Part of Your Back-to-School Marketing Campaign

By Steve Giroux

mailboxI’m a huge fan of using direct mail to market my Martial Arts studio. Being just outside of Boston, Massachusetts, I’ve always had to find creative, low-cost alternatives to my marketing. My overhead has always been high, so a costly marketing plan has never been an option for me.

When I first started to use direct mail as part of my marketing plan, I did everything wrong and wasted a lot of money. The difference between then and now is that I have a strategy. My ads work, my list is hot, and it’s coupled with an email.

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4 Ways to Build Solid Customer Relationships in Your Fitness Business

By Justin Bodamer

Fitness-MembersAre you focusing as much energy on your current members as you are with your new ones?

As I’m sure you’re aware, having engaged, happy customers not only helps make your business more successful, but it also makes your job worth going to every day. When you open your doors on day one, it’s pretty easy to remember the important details of your first clients’ lives; birthdays, family events, career successes.  As with any relationship, these are the details that form strong bonds and create customers that will stay with you for a long time.

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Help! What’s the Right Way to Handle Walk-Ins?

By Master Tommy Lee

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My question involves walk-ins and member enrollments. When a potential client walks into my school looking for information, I never know where to start.

I have so many things I know I need to tell them, but I always end up saying “Um …” about 10 times.

My question is:

What is the right way to get all the important points across and sell my program? How do I flow the conversation in the direction I want it to go and schedule a trial class?

I am new at this and want to learn as much as I can. Thank you in advance for any help/advice you can share.
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From the Advisory Team: Marketing Must Dos for a Successful Back-to-School Season

By Member Solutions

The Back-to-School season is coming … the time to fill your school with new students and secure a healthy bottom line.

We recently asked the Member Solutions Business Advisory Team for their marketing must dos to maximize new student enrollments during the Back-to-School season.

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Martial Arts SuperShow: Another Success for Member Solutions

By Joe Galea

Martial-Arts-SuperShowMember Solutions hit the road in 2014 and will attend more events than ever before. Our most important stop is the Martial Arts SuperShow which took place from Sunday June 29th until Wednesday July 2nd at the Venetian in Las Vegas!

Having attended SuperShow since its inception in 2001, Member Solutions has been a prominent sponsor of the industry’s most prestigious event. Century/MAIA, the show’s host, didn’t disappoint with another first-class event. Expert speakers provided a broad spectrum of business and classroom education for attendees. And the trade show floor — where yours truly spent the majority of his time — was filled with companies like us that support school owners in the day-to-day running of their business.

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4 Pillars for Back-to-School Marketing Success

By Fred DePalma

school-busMarketing, marketing, marketing. As we all know, we have to consistently get new students in the school in order to grow our student base. Marketing is often an overwhelming part of running our schools, but if we break it down into seasonal pillars it makes it seem more manageable.

The back-to-school season is one of the seasonal marketing pillars and is the pillar we need to start focusing on now. Many schools start back in the middle of August so it is important to start planning now so everything is ready to implement by the middle of August. Continue reading

12 Ways to Instantly Increase Event Sign Ups [SlideShare]

By Member Solutions

“If you build it, they will come.”

May work in Field of Dreams, but won’t work for your events. Just because you put a program or event together does not guarantee people will show. You have to promote your event in order for people to know about it and attend.

How to Increase Event Sign Ups in No Time

Fortunately, there are specific event marketing techniques to use that will help increase your event attendance. Take a look at these 12 ways to accelerate event sign ups, then share the tips with your friends.

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How to Create a High-Level Leadership Training Program & Increase Your Tuition by 30-40%

By Hanshi Michael Pace

tuitionThere are basically three ways to increase your tuition gross: 1) enroll more students, 2) keep them longer, and 3) charge them more.

Retention and new student acquisition are not the topics of this article, but are obviously very important aspects of running a professional Martial Arts school.

We will focus on creating ways to increase your average tuition per student, which can have a huge effect on your gross without costing you additional overhead.

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2 Effective Staff Recruitment Strategies for Martial Arts School Owners

By Dave Kovar

With few exceptions, the success of virtually every business is in the quality of its people. In the Martial Arts industry, this couldn’t be truer. Really, the main thing we have to sell is the relationship between instructor and student. That is why it is paramount to recruit the right people for the job and then train them accordingly.

In this article, we are going to discuss two great recruitment options.
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