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10 Ways to Get Involved & Make a Difference During National Bullying Prevention Month

By Kristen Campbell

no-bullying-signOne in three students report being bullied each week in schools across America.* And those that are bullied can experience long-lasting, devasting effects including depression, anxiety, loss of interest in activities and other health issues.**

Fortunately, bullying awareness, education and prevention efforts are increasing. Communities are joining forces to put a stop to bullying.

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Am I Doing It Right? A Look at a Successful Martial Arts School Owner’s Day

By Peter Trikilas

“I want to make sure I’m doing it right. Can you please paint a picture for me of one day in your school? What you do from the time you open to the time you close for the day?”

small_successexit_whitefadeMaster Peter Trikilas’ Response:

Running any business can be stressful and time-consuming, yet exhilarating and just plan awesome at the same time. Establishing a well-run successful Martial Arts school does take a lot of time and effort, but is worth it in the long run.

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Help! What’s the Secret to Moving Leads to Membership Sales?

By Chuck Heacock

I’m not sure I’m doing and saying the right things. Can you provide your best tips for moving leads to membership sales?

Chuck Heacock’s Answer on Moving Leads to Membership Sales

HandshakeSince I started consulting, the most common question I’ve been asked is “What am I doing wrong?” The fast, simple answer is “nothing”.

Almost every business owner I deal with has all the pieces to the sales puzzle. They simply do not put it together correctly. It is my intention to help you put the puzzle together correctly.
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3 Things a Membership-Based Business Can Do Today to Step Up Cash Flow

By Angela Summa

cashWith all the different types of payment processors and ways to accept payments, it can be difficult to figure out what is right for your business. These decisions are important though as they can make or break your business.

Here are three things you should know about payment processing to help secure your business and step up cash flow. Continue reading

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Making Direct Mail Part of Your Back-to-School Marketing Campaign

By Steve Giroux

mailboxI’m a huge fan of using direct mail to market my Martial Arts studio. Being just outside of Boston, Massachusetts, I’ve always had to find creative, low-cost alternatives to my marketing. My overhead has always been high, so a costly marketing plan has never been an option for me.

When I first started to use direct mail as part of my marketing plan, I did everything wrong and wasted a lot of money. The difference between then and now is that I have a strategy. My ads work, my list is hot, and it’s coupled with an email.

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4 Ways to Build Solid Customer Relationships in Your Fitness Business

By Justin Bodamer

Fitness-MembersAre you focusing as much energy on your current members as you are with your new ones?

As I’m sure you’re aware, having engaged, happy customers not only helps make your business more successful, but it also makes your job worth going to every day. When you open your doors on day one, it’s pretty easy to remember the important details of your first clients’ lives; birthdays, family events, career successes.  As with any relationship, these are the details that form strong bonds and create customers that will stay with you for a long time.

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Help! What’s the Right Way to Handle Walk-Ins?

By Master Tommy Lee

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My question involves walk-ins and member enrollments. When a potential client walks into my school looking for information, I never know where to start.

I have so many things I know I need to tell them, but I always end up saying “Um …” about 10 times.

My question is:

What is the right way to get all the important points across and sell my program? How do I flow the conversation in the direction I want it to go and schedule a trial class?

I am new at this and want to learn as much as I can. Thank you in advance for any help/advice you can share.
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From the Advisory Team: Marketing Must Dos for a Successful Back-to-School Season

By Member Solutions

The Back-to-School season is coming … the time to fill your school with new students and secure a healthy bottom line.

We recently asked the Member Solutions Business Advisory Team for their marketing must dos to maximize new student enrollments during the Back-to-School season.

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Martial Arts SuperShow: Another Success for Member Solutions

By Joe Galea

Martial-Arts-SuperShowMember Solutions hit the road in 2014 and will attend more events than ever before. Our most important stop is the Martial Arts SuperShow which took place from Sunday June 29th until Wednesday July 2nd at the Venetian in Las Vegas!

Having attended SuperShow since its inception in 2001, Member Solutions has been a prominent sponsor of the industry’s most prestigious event. Century/MAIA, the show’s host, didn’t disappoint with another first-class event. Expert speakers provided a broad spectrum of business and classroom education for attendees. And the trade show floor — where yours truly spent the majority of his time — was filled with companies like us that support school owners in the day-to-day running of their business.

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4 Pillars for Back-to-School Marketing Success

By Fred DePalma

school-busMarketing, marketing, marketing. As we all know, we have to consistently get new students in the school in order to grow our student base. Marketing is often an overwhelming part of running our schools, but if we break it down into seasonal pillars it makes it seem more manageable.

The back-to-school season is one of the seasonal marketing pillars and is the pillar we need to start focusing on now. Many schools start back in the middle of August so it is important to start planning now so everything is ready to implement by the middle of August. Continue reading