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5 Quick Tips for Hosting Successful Birthday Parties at Your Martial Arts School

By Steve Giroux

Are you looking to improve student retention? Bring in new members? Good news! You can accomplish both by hosting birthday parties at your school

We’ve been running birthday parties at Giroux Bros. Martial Arts for years. Here I’ll share what we do — and what has worked — to help you make birthday parties an effective part of your Martial Arts business strategy.

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Do This to Make a Measurable Difference in Your Attrition Rate

By Bill Storm

I have an idea I want to share. Though basic, it will be a game changer for you if you make the conscious decision to fully embrace and execute it with enthusiasm and positive expectation.

We really don’t need to learn new things, but rather learn to consistently use what we already know. This year is all about improving ourselves, so that we become the kind of person deserving of the success we dream of.

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How to Give an Instructor Performance Review

By Dave Kovar

PuzzleJust as our Martial Arts students deserve feedback on their performance and progress, our staff deserves to get feedback on their progress and performance as well.

Feedback is the breakfast of champions. Often times, however, we assume a staff member knows that he or she is doing a good job, so we don’t say anything until we see something that needs correcting.

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How to Keep Your Martial Arts Business Busy All Year Long

By Peter Trikilas

successA few days ago, I had a conversation with a local restaurant owner. Upon asking him how everything was going, his response was “Slow … very slow. This is our slow time of year.” He then proceeded to ask me about my Martial Arts school. He was shocked by my response. He could not believe that we are always busy throughout the year.

In my opinion, society has made us think that it’s acceptable for there to be “slow” periods for a business. I believe that with the right marketing strategies, and a steady flow of exciting events at your school or business, every month can be busy.

Here are a few events that help us bring in more members throughout the year and keep our school growing at a steady rate.

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Event Manager and the History of Software [Infographic]

By Member Solutions

It’s hard to imagine life without computers or software, yet there was a time without them. Thanks to Capterra‘s History of Software Infographic, we can see – and appreciate – just how far technology has come throughout the years.

Making the timeline in 2002 is our very own Event Manager software. For those not familiar, Event Manager is used by coaches, industry association organizers, sports league administrators, professional leagues and small business owners to manage to take registrations and payments online for events such as sports camps, business seminars, tournaments, courses, fundraisers and community functions.

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Creating Value for Your Martial Arts School through Video

By Korbett Miller

Have you ever felt that your marketing doesn’t tell the whole story of what you do at your Martial Arts school? That you are asking for too much from people to commit before they know anything about you or your business?

There is a modern approach that has been popularized by Internet marketers like Gary Vaynerchuk and Jeff Walker. It’s really quite simple. The idea is that you create value first with content. And since video has never been easier to create, it makes sense to use the medium to create content and tell the story of your school.

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Help! Our Front Desk is Costing Us New Members

By Chuck Heacock

Please-Help-Me-HandWe’re in the middle of the New Year’s resolution rush, but no one is joining. We think our front desk and approach to sales might be scaring people away.

Can you give us some tips to make our facility more welcoming, so it’s likely members join?

Chuck Heacock’s Answer on Making Your Front Desk More Inviting and Sales Approach Less Intimidating

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What You Need to Know to Increase Leads and Membership Sales

By Justin Bodamer

blue-graphIf your members are the lifeblood of your business (and they should be) – then tracking their behavior is what keeps the blood pumping.

Being able to regularly and systematically track, assess and triage weak spots in your membership strategy will not only keep your business running smoothly, it will also spotlight areas of opportunity to grow even further.

Here’s what you need to know to generate leads and drive more membership sales:

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7 Myths of Modern Media Marketing

By Jason Brick

blue-question-markYes, you already know that social media (including blogging) is as important this decade as the yellow pages were last century. Yes, you’ve even put a few of your younger staff members and student volunteers in charge of “doing something” with this newest marketing must. Yes, you’ve even seen a student or two trickle in the door after seeing your Pinterest board or your Facebook event.

No, you’re (probably) not doing social media right.

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Business-Building Must-Reads: The Most Popular Posts of 2014

By Kristen Campbell

Top-5-BlogsHow can I make my membership sales presentation better? … What marketing techniques work best to grow a business quickly? … What can I do to make my members feel important?

You’ll find answers to these questions and more in our top five Business Building blog articles from 2014.

Check out these must-reads, then let us know which is your favorite.

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